In E65 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about extending retail media networks to small businesses.
Mike and Charles kick around the significance of retail giant Walmart’s recent decision to expand access to its retail media network to what it calls “non-endemic brands.” Or as Mike puts it, Walmart has “opened the floodgates to let local SMBs into the mix.”
What does this mean for retail media broadly? To date, this has largely been a game for brands.
Will other retail media networks follow suit and open their floodgates to let SMBs in? Listen to the analysts talk it out to learn more.
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