AI
Google Signals How it Will Monetize AI (for now)
It was only a matter of time. Google has started to integrate ads into its relatively new AI Overviews.
Google
How to Best Prepare Your Clients for Google Algorithm Updates
In the aftermath of a Google algorithm update, the immediate impact on client sites can be tough to measure (especially with an update as volatile
Google
Is TikTok Coming For Google’s Business?
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
Franshares
Google’s Big Release, FranShares, Top Social Apps and Google Business Profile Management
Here’s a quick look at the top stories in Local, Google’s big release, FranShares lowers funding barriers, Top Social Apps by Engagment, and Google Business
Google
Google Doubles Down on Offline Maps & Circle-to-Search
Google just dropped a big release with a series of updates that are relevant to local search. So we’ve assembled the highlights and quick analysis for Localogy Insider readers.
antitrust
What’s Yelp’s Position on its Antitrust Suit Against Google?
Earlier this week, Yelp filed an antitrust lawsuit against Google. This is Yelp’s latest move in a longstanding battle against Google’s practices. The suit alleges that Google used monopoly positioning to prevent competition and dominate local search and ad markets.
Chatmeter
Yext and Hearsay, Google Geospatial, Chatmeter 2.0 Surveys and Duda SMB Data
The past week in Local news was highlighted by Yext’s acquisition of Hearsay Systems, Google’s geospatial maps animations, Chatmeter’s 2.0 Surveys, and SMB data from
Google
Google Streamlines Mobile Local Search in Chrome
Google announced a series of updates for the Chrome mobile app, including local search enhancements.
Bluehost
Yelp, Google and Meta Lead This Week in Local – June 10
The past week in Local news was highlighted with the latest industry report from Yelp , Google’s next step in multimodal search, a hidden Meta
Google
Google Takes the Next Step in Multimodal Search
Google this week made its multi-modal query flow more natural. Users can long-press the shutter button while speaking, which means Google processes an integrated – rather than sequential – mix of visuals and voice.
Apple
Retail Media Leads This Week in Local – June 3
The past week in Local news was highlighted with financial services entering the retail media space, Apple and Google updating Maps to be more SMB
3D Mapping
Google Maps Builds Engagement After You Get to Point B
One Google I/O updated flew under the radar involves a staple of the local media & commerce ecosystem: mapping. Specifically, Google Maps are getting more immersive.
acquisition
Alphabet Still in the Hunt for HubSpot
Last month we wrote a bit skeptically about the possibility of Google’s parent company Alphabet acquiring the digital marketing/CRM software company HubSpot. Reporting this week
Apple
E66 Explores the Meaning Behind Read.ai’s $21M Series A
In E66 of Localogy’s This Week in Local, co-hosts Mike Boland and Charles Laughlin unpack what we learned from future of work startup Read.ai’s recent
Apple
E65 Explores Walmart’s Extension of Retail Media to SMBs
In E65 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about extending retail media networks to small businesses. Mike
Acquisitions
Should Google Buy HubSpot?
We noticed a couple of stories over the weekend that are related in a certain significant way. They both tie back to something we wrote
Apple
E64 Explores Big Tech’s EU Regulatory Reckoning
In E64 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about some legal and regulatory actions that Big Tech
Google
E60 Examines Google’s Habit of Testing Products in the Wild
In E60 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin debate the merits of a new experiment from Google that
connected cars
Google Dives Deeper Into EVs
Google. It has merged electric vehicles (EVs) with one of the most inherently “local” topics out there: mapping. By combining charging-station location data in Google Maps with real-time car diagnostics, it’s able to be a smart copilot for EV owners suffering from range anxiety.
Augmented reality
Google Pretties Up its Immersive Ad Ambitions
Google has taken immersive shopping to the next step. Its new AR Beauty ads simulate what lipstick, eyeshadow, and foundation shades look like on users’ faces before they buy.