Google
Google Streamlines Mobile Local Search in Chrome
Google announced a series of updates for the Chrome mobile app, including local search enhancements.
Bluehost
Yelp, Google and Meta Lead This Week in Local – June 10
The past week in Local news was highlighted with the latest industry report from Yelp , Google’s next step in multimodal search, a hidden Meta
Google
Google Takes the Next Step in Multimodal Search
Google this week made its multi-modal query flow more natural. Users can long-press the shutter button while speaking, which means Google processes an integrated – rather than sequential – mix of visuals and voice.
Apple
Retail Media Leads This Week in Local – June 3
The past week in Local news was highlighted with financial services entering the retail media space, Apple and Google updating Maps to be more SMB
3D Mapping
Google Maps Builds Engagement After You Get to Point B
One Google I/O updated flew under the radar involves a staple of the local media & commerce ecosystem: mapping. Specifically, Google Maps are getting more immersive.
acquisition
Alphabet Still in the Hunt for HubSpot
Last month we wrote a bit skeptically about the possibility of Google’s parent company Alphabet acquiring the digital marketing/CRM software company HubSpot. Reporting this week
Apple
E66 Explores the Meaning Behind Read.ai’s $21M Series A
In E66 of Localogy’s This Week in Local, co-hosts Mike Boland and Charles Laughlin unpack what we learned from future of work startup Read.ai’s recent
Apple
E65 Explores Walmart’s Extension of Retail Media to SMBs
In E65 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about extending retail media networks to small businesses. Mike
Acquisitions
Should Google Buy HubSpot?
We noticed a couple of stories over the weekend that are related in a certain significant way. They both tie back to something we wrote
Apple
E64 Explores Big Tech’s EU Regulatory Reckoning
In E64 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about some legal and regulatory actions that Big Tech
Google
E60 Examines Google’s Habit of Testing Products in the Wild
In E60 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin debate the merits of a new experiment from Google that
connected cars
Google Dives Deeper Into EVs
Google. It has merged electric vehicles (EVs) with one of the most inherently “local” topics out there: mapping. By combining charging-station location data in Google Maps with real-time car diagnostics, it’s able to be a smart copilot for EV owners suffering from range anxiety.
Augmented reality
Google Pretties Up its Immersive Ad Ambitions
Google has taken immersive shopping to the next step. Its new AR Beauty ads simulate what lipstick, eyeshadow, and foundation shades look like on users’ faces before they buy.
Apple
Ep. 41 Examines the AI Arms Race and Dumb Diversification
“If you squinted your eyes you would think this was an AI event and not a Pixel 8 event.” Subscribe to This Week in Local
Bing
Ep. 37 Tosses a Giant Rock in Google’s Placid Pond
“It is wonderfully interesting. And far from breaking SEO…it has actually made it more fun.” In Episode 37 of the This Week in Local podcast,
AI
Is AI a Force Multiplier for Local Journalism?
One of the great things about doing a podcast called “This Week in Local” is the flexibility of the term “local”. Local is inclusive and
AI
Ep. 33 Explores The Great AI Writer and Assistant Uprising
“AI has become a buzzword. It has become this thing that people are just chasing around.” In Episode 33, Co-host Mike Boland and guest co-host
Google
Ep. 31 Reveals How Google, Shopify Are Making Calendars Great Again
In Episode 31 of Localogy’s This Week in Local podcast, our hosts examine the evolution of the boring old online calendar thanks to recent innovations
booking software
Not Your Grandfather’s Google Calendar
The humble online calendar is advancing. This longstanding and unsexy format rarely gets updates. But in the last few weeks alone, we’ve noticed an uptick in updates to calendar tech.
AI
Birdeye Leverages Google AI to Boost CX
Increasingly, deploying AI is becoming table stakes for agencies offering solutions like social media and reviews management for brands. In recent months, we’ve seen a