The past week in Local news was highlighted with financial services entering the retail media space, Apple and Google updating Maps to be more SMB friendly, FAA and Amazon working together for drone deliveries, and an insightful recap from L24 reminding us that DOOH is here to stay.
In case you missed it, the top four biggest stories from Localogy Insider were:
- Financial services companies hold some of the best data any media publisher can ask for in building consumer profiles.
- One Google I/O update flew under the radar involves a staple of the local media & commerce ecosystem: Google maps. We dive in.
- Apple Maps continues to introduce new features and functionality. And it’s primed to do so, given the installed base of 2b+ iOS devices.
- The FAA has approved Amazon request for its Prime Air service to fulfill drone deliveries beyond line-of-sight proximity.
In the latest episode of This Week in Local, we share another highlight from Localogy’s recent L24 conference in Arlington, Texas with Dave Rivera of Vistar Media to learn what’s new in Digital Out of Home advertising.
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