As the world returns to IRL activity, so is Shopify. The eCommerce enabler’s latest move turns merchants’ smartphones into POS terminals… no additional hardware required. We examine the drivers and dynamics.
TikTok may be following the Amazon playbook. Clues have emerged to signal its intentions to build out a shipping and logistics network. This would elevate its social commerce efforts and signal more about its business model plans.
Rather than social channels morphing into shopping channels, is there opportunity for shopping outlets to become more social? This is what Amazon has in mind with its latest move: a TikTok-like feed.
After launching shoppable formats and a new AR creation platform (Effect House), TikTok’s latest move to formalize its ad revenue ambitions Known as Shopping Ads, they’re meant for brands to more easily advertise and sell stuff on TikTok.
Digital solutions platform Vendasta has launched a new strategic partnership with BigCommerce. The deal involves offering Vendasta’s reseller partners the ability to create commerce-enabled websites
Pinterest is out this week with new features to engender commerce within its app. This round of updates is mostly about merchant-facing features including product tagging on Pins and a new API for shopping.
Walmart is jumping on the visual commerce wagon, starting with optics. Last week it acquired optical tech company Memomi to accelerate efforts around virtual eyewear try-ons.
As TikTok continues to feel out its product models and gain its footing among rapid growth, it’s all about experimentation. And its Shoppability efforts are no exception. We examine the latest wins and losses.
The latest shoppability play comes from Roku, bringing us the long-discussed concept of shopping directly on your television (T-commerce). We examine its latest collaboration with Walmart to make it all happen.
Shopify today announced a slate of new offerings for merchants who want to extend beyond websites. This includes some of the alternate and emerging shopping channels (social, video, etc.) as well as a selection of early-adopter formats like NFTs.
Though Twitter continues to be embroiled in drama around its future ownership, it still seems to be focused on product development. Its latest feature allows merchants to tease upcoming releases. We examine drivers & dynamics.
Web.com today announced a new eCommerce platform meant to give SMBs a single source to manage online sales as a component of their overall website mix. This represents an ongoing trend to expand web service bundles to all corners of online presence and promotion.
Wix has taken its latest step towards eCommerce with a new partnership with Wish. The mobile eCommerce platform lets Wix offer website customers greater reach and distribution for their online stores. We examine drivers & dynamics.
Instagram has expanded its pilot product tagging feature to everyone in the U.S. This lets Instagram users, influencers, and creators tag products in their posts to share credit in any resulting commerce.
Shopify joins the link-in-bio competitive field with its own offering, known as Linkpop. It’s a simple landing page that lets creators and merchants display their wares in a low-friction way. And because it’s Shopify, it’s all about products. We examine.
After Newfold Digital acquired Deluxe’s Australia operations last week, it announces today that it’s acquiring eCommerce player YITH. We examine the strategic drivers & dynamics.
TikTok is out with more shoppable content. Its new integration lets foodie creators link their videos to c so that inspired users can order ingredients on the spot. We examine.
Twitter has become the latest tech player to jump on the shoppability trend with the launch of Twitter Shops. We dive into the dynamics, drivers, and strategic implications.
Though its not alone in the software world for recent market-cap bloodletting, Shopify is seeing considerable declines following its recent Q4 earnings. We examine the what and why.
Shopify is one of the original innovators in the shoppability movement. Now it’s making big bets that visually-rich shopping will become table stakes, and the next big retention hook for online merchants.
