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Amazon

Amazon: The New King of Apparel Sales

We continue to see signals for e-commerce’s rise. The latest milestone is that Amazon has unseated Walmart as the leading U.S. retailer for apparel sales. This has key implications for large and small businesses.Ā Ā 

eCommerce

eCommerce: Coming To a Tweet Near You

A new experimental tweet format will be purpose-built for shopping, including links to product pages or Shopify stores. The layout include product name, merchant name, and pricing. We unpack the strategic implications.

Data Scout

73 Percent of Amazon Sellers Buy Ads

The universe of Amazon third-party sellers — mostly SMBs — about five-million in number, one million of which have joined in the past year alone.Ā  Perhaps more notable, 73 percent buy Amazon. We examine.

big commerce
e-commerce

Walmart Beefs Up Online Marketplace

Walmart has Amazon in its crosshairs. Its latest move came with the recent deal with BigCommerce to boost product libraries and become more of a one stop shopping destination.

eCommerce

What’s Behind the Great eCommerce Rollup?

One notable trend we’re tracking is the consolidation of SMB Amazon sellers. There’s ample long-tail value so larger companies roll them up and apply common standards, marketing, and economies of scale.

Amazon

Amazon Extends Its Long-Tail Reach

Amazon rarely does anything quietly, even when it wants to. But it managed to do so with last month’s under-the-radar acquisition of SMB eCommerce enabler Selz. We examine.

eCommerce

Video Vault: AirTank Brings Headless eCommerce to SMBs

The latest company to meet the moment for eCommerce’s inflection isĀ AirTank. Specializing in a headless approach to SMB eCommerce enablement, we dove into its drivers and dynamics on a recent episode of Localogy Insider.

eCommerce

WhatsApp ‘Carts’ Signal Path to Monetization

Facebook took a step towards making WhatsApp more of an eCommerce play this week by adding “Carts.” This makes it easier for users to “shop” in a traditional eCommerce way, including buying several items. We examine strategic implications.

eCommerce

Chipotle Advances the Order-Ahead Era

As eCommerce continues to inflect, it’s not just about online shopping. It includes locally-fulfilled mobile ordering — everything from summoning an Uber to curbside pickup at Target, to mobile “order-ahead” ‘for QSR. We examine Chipotle’s latest play.

Data Scout

Has Grocery Shopping Transformed Permanently?

Given that it’s Thanksgiving week here in the U.S., we decided to revisit our eCommerce analysis but with a grocery spin. How has grocery fared in the past several months? And do shifting consumer patterns represent permanent new habits?

Data Scout

How Much Will eCommerce Grow in FY 2020?

It’s no secret that eCommerce has exploded in 2020. But the question is, how much? Another important question is what can we expect in the looming holiday season? And what does it all mean for SMBs. We dive into the data.