attribution

The Next Local Ad Attribution Play: Your Car

You’ve likely heard the saying that the automobile is the next mobile device. This continues to evolve as the device we park in our driveways inherits the role of the one we carry in our pockets. This is already materializing in a new flavor of local ad attribution.

Google

Google Upgrades Live View AR Navigation, Part II

Just weeks after upgrades to its Live View AR navigation feature, Google has unveiled more enhancements. Users can now see graphical overlays for business details on local storefronts that they encounter on their routes. We break it down.

Google

Google Upgrades Live View AR Navigation

Google has announced several new features to its Live View AR mapping. Meant to guide users with intuitive 3D directions, this represents one piece of Google’s efforts to future proof local search. We examine the updates and implications.

Facebook

What Do New Facebook Groups Features Mean?

Facebook has announced a series of new updates for its Groups product. These updates are primarily aimed at SMBs and individuals who run groups and help them manage their communities and communications.

Google

Google Joins the Project Management Fray

Productivity tools represent an important branch of SMB Saas. Now Google joins the competitive fray with Tables. Like Asana, Trello and others, it helps SMBs improve project management workflows. Plus, it integrates natively with Gsuite.

skate to where the puck is going

Walmart, TikTok and the New Shape of Retail

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading

Apple

Apple Jumps on the 3D-Navigation Train

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading