If eCommerce continues to siphon off a large portion of retail spending in a post-Covid world, can physical stores can reposition themselves in that value chain? Can they become brand experience hubs? We examine
What is aggregation theory? You may already know the term or have heard it mentioned. Still, it’s one of the most under-exposed phenomena in an otherwise buzzword-happy business environment. We break it down.
The world of mobile location tracking saw a big development this week when Apple and Google issued moratoriums on data from X-Mode. They’ve communicated to developers to remove X-Mode trackers in their apps. We examine.
Facebook took a step towards making WhatsApp more of an eCommerce play this week by adding “Carts.” This makes it easier for users to “shop” in a traditional eCommerce way, including buying several items. We examine strategic implications.
The next battleground in local mapping could be in the third dimension. Beyond street-view interfaces like Street View, we’re talking about live interactive experiences for local search & discovery. Google continues to push the ball forward.
Google’s latest SMB software rollout is Android Enterprise Essentials. This device management system lets SMBs do things like require employees to use a lock screen and other actions that make remotely-accessed company data more secure.
Verizon this week announced a new secure internet feature for its SMB customers. Known as Business Internet Secure, it consists of enterprise-grade security features for SMBs that use Verizon for broadband services.
Verizon this week announced a new secure internet feature consisting of enterprise-grade security features for SMBs
Facebook continues to add unifying features to its constellation of messaging apps. This will make it easier for businesses to manage and optimize their conversational-commerce campaigns — including down-market SMBs that Facebook continues to court.
You’ve likely heard the saying that the automobile is the next mobile device. This continues to evolve as the device we park in our driveways inherits the role of the one we carry in our pockets. This is already materializing in a new flavor of local ad attribution.
Just weeks after upgrades to its Live View AR navigation feature, Google has unveiled more enhancements. Users can now see graphical overlays for business details on local storefronts that they encounter on their routes. We break it down.