
How Important Is Local Voice Search Optimization in 2025?
Voice search has been growing in importance for years, and it’s more relevant than ever for local businesses in 2025. As more consumers rely on
Voice search has been growing in importance for years, and it’s more relevant than ever for local businesses in 2025. As more consumers rely on
Google this week made its multi-modal query flow more natural. Users can long-press the shutter button while speaking, which means Google processes an integrated – rather than sequential – mix of visuals and voice.
Nuance helps Microsoft advance its voice and AI efforts, and gives it a more substantial foothold in healthcare. In both cases, it’s about accelerating Microsoft’s ambitions which often requires buying rather than building.
LSA Insider periodically invites experts in a field relevant to our community to share practical advice on how to do the business of local better.
This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants
Another medium and another platform is set to challenge SMBs in the ever changing, complex world of local search: voice. Current estimates of voice search
The voice-based search revolution is a tectonic shift in the local search space. In fact, according to Google, almost a fifth of Google’s mobile searches
Voice search is really picking up steam. In 2015, 60% of people who use voice search apps like Siri started doing so within the last