AI Visibility
How Can SMBs Compete in Generative Engine Optimization (GEO)?
AI search may be creating a rare opening for SMBs to compete with brands that have far larger marketing budgets. Generative engine optimization (GEO) increasingly
AI agents
What AI Agents Can Do for Local SEO
AI agents are beginning to move local SEO beyond analysis and into execution, automatically monitoring rankings, optimizing Google Business Profiles, responding to reviews, and publishing
AI Search
What AI Says About a Local Business Now Depends on Digital PR
AI is no longer just ranking local businesses. It’s actively shaping how businesses are described, summarized, and recommended to potential customers. For local businesses, this
Anonymous Reviews
Google Quietly Introduced Anonymous Reviews: What It Means for Businesses
Google has quietly introduced a change to its review ecosystem that could have outsized implications for local businesses and local SEO: users can now display
Local Falcon
Local SEO vs. Paid Ads: How To Choose the Right Strategy for Your Market
For local businesses, visibility is everything. Whether you’re a restaurant, a dental clinic, or a service-area business, showing up when and where your customers are
AI Search
Explaining the Importance of AI Visibility to Multi-Location Stakeholders
As AI-driven search changes how people find local businesses, multi-location marketers face a new challenge: helping stakeholders understand what AI visibility is and why optimizing
branding
Consistent Branding and Local SEO More Important Than Ever
For multi-location brands, local visibility has always been a balancing act. One under-optimized Google Business Profile or a missing directory listing can mean the difference
AI Search
Where AI Finds Local Business Data (And What That Means for Local SEO)
As search increasingly becomes an AI-first experience, one of the biggest questions for local SEO is: where is the data that AI presents to users
AI Search
How Multi-Location Brands Can Measure Local Visibility in the AI Era
Historically, multi-location businesses have focused on ranking in the top three results in Google Search and Maps, but with the proliferation of AI search and
AI Search
Can Local Businesses Rank in AI Tools? Understanding AI Visibility
The explosion of generative AI tools like ChatGPT and similar platforms has added a new layer of business discovery to local search and visibility. Needless
AI-Driven
What Businesses Need To Know About Local Keyword Targeting and AI-Driven Search
For years, local keyword targeting has followed a predictable formula. If you run a plumbing business in Seattle, you optimize for “plumber Seattle.” If you’re
Local Falcon
Zero-Click Local SEO Is on the Rise
Traditionally, local search engine optimization has revolved around driving clicks to a business’s website or Google Business Profile (GBP), ultimately leading to more visits, calls,
Local Falcon
How Important Is Local Voice Search Optimization in 2025?
Voice search has been growing in importance for years, and it’s more relevant than ever for local businesses in 2025. As more consumers rely on
Geo-grid
Why Multi-Location Businesses Need Custom Geo-Grid Rank Tracking
Geo-grid rank tracking is a valuable strategy for multi-location businesses looking to precisely track local search rankings across locations and get hyperlocal insights into local
black hat
How To Fight Back Against Black Hat Local SEO in 2025
Local SEO plays a critical role in helping businesses connect with nearby customers and can help small to medium-sized enterprises compete more effectively with large
AI Optimization
How Local Businesses Should Be Using AI for SEO in 2025
2025 is set to be a turning point for AI optimization (AIO), particularly when it comes to search engine optimization. For local businesses especially, integrating AI
Conversational SEO
Local SEO Trend Predictions for 2025
The past year brought significant changes to Search Engine Optimization, with major algorithm updates and advancements in AI shaking up search engine optimization — local
Google Business Profile
Local SEO Tips for the Holiday Season
For many local businesses, especially retail, restaurant, entertainment, and hospitality industry businesses, the holiday season is one of the busiest times of the year. Doubling