Online publishers have an AI problem. Everyone from the New York Times to your favorite mommy blog is losing traffic as AI engines’ conversational answers intercept their clicks. It’s zero-click search on steroids, and it’s the latest gripe across the interweb. But a solution is starting to emerge: video.
There’s new evidence this week that ChatGPT is becoming a more substantial source of referral traffic for eCommerce. This is being seen from the likes of Walmart, Target, Etsy, and eBay, which calms a growing disdain around AI search engines eroding traffic to websites, a la zero-click search.
Reddit continues to elevate itself as an SEO powerhouse and destination for topical – sometimes esoteric – knowledge, including local fare. As it continues to hit key milestones, we’ve watched closely but arguably haven’t given it the ink it deserves. So let’s dive into Reddit and what’s driving it.
Traditionally, local search engine optimization has revolved around driving clicks to a business’s website or Google Business Profile (GBP), ultimately leading to more visits, calls,
