Digital solutions platform Vendasta has launched a new strategic partnership with BigCommerce. The deal involves offering Vendasta’s reseller partners the ability to create commerce-enabled websites at scale for their small business customers.
This is a significant step for Vendasta. Until now the company has offered its owned and operated products to its partners through its 300-plus-person marketing services team. Now the marketing services team will build sites for its resellers on BigCommerce’s platform.
Vendasta also operates a marketplace through which software companies can distribute their solutions to Vendasta’s partners and local businesses. BigCommerce will be available in the marketplace in late 2022, according to Vendasta.
“Offering our own services on BigCommerce is our first foray into a strategic partnership of this variety. We are so excited by the opportunity this presents for our partners and their SMB clients. This is a huge step in democratizing technology for SMBs,” Janessa Yeomans, Vendasta’s General Manager of Vendors, told Localogy Insider. “Offering a solution that is so well known in the market truly opens the door to eCommerce where it may have been previously inaccessible.”
Access to 6 Million SMBs
This deal gives BigCommerce access to Vendasta’s 65,000 global channel partners. The partners, ranging from media publishers to software developers to telecom companies, in turn, represent more than 6 million global SMBs.
“Our partnership with Vendasta further extends our commitment to helping merchants around the world innovate and grow their businesses online by powering their stores with best-in-breed eCommerce technologies,” said Russell Klein, Chief Commercial Officer for BigCommerce. “Together, BigCommerce and Vendasta provide the modern platform their partners need to take their eCommerce capabilities to the next level.”
Austin-based BigCommerce is among the major eCommerce platforms competing with Shopify for both enterprise and small business customers. The company hosts online stores for some big brands, including Ben & Jerry’s, Molton Brown, Skullcandy, SoloStove, Vodafone, and others.
BigCommerce serves companies in 150 countries and has offices in Kyiv, Sydney, San Francisco, and London.
BigCommerce went public last year. And like most tech companies, has seen its share price fall precipitously during the tech downturn. The company currently sits at a $1.05 billion market cap, compared with Shopify’s $41 billion.
