Shopify has sealed a new partnership with Microsoft that lets its merchants to expand their reach. This occurs through Microsoft’s Channel App, letting merchants tap into Microsoft’s Search and Audience networks.
The latest development in the world of TikTok monetization is Shopify’s expanded partnership. Shopify merchants can now add a “Shopping” tab on their TikTok profile, among other things. We examine drivers & dynamics.
Earlier this week, we wrote about the strategic drivers for Amazon’s continued ad revenue growth. Is its competitor Shopify following it down that same path… and for similar reasons? We examine the evidence.
Shopify has signaled visual shopping ambitions through its latest acquisition: AR startup Primer. This will let it go deeper into home services and decor with a tool that lets merchants better exhibit their wares. We examine the details and drivers.
Shopify has extended its tentacles further into the SMB world. It announced this week that it will offer its one-click checkout service Shop Pay to merchants that sell on Facebook or Google. We examine strategic implications.
Announcements yesterday from Google and Shopify signal a new integration environment making it easier for consumers to shop on Google. More broadly, the announcements signal
During yesterday’s Google I/O keynote, a notable announcement was hidden in the procession of software and gadgetry news. Google is partnering with Shopify to integrate product listings of its many merchants. We examine drivers and strategic implications.
E-commerce continues to show strong momentum. Even as the world re-opens to retail and other IRL activity, there are several signs that 2020’s e-commerce inflections could sustain into the post-Covid era. We round up the latest evidence.
Many of us in the local space are familiar with PaperG. Victor Wong launched the San Francisco-based adtech company in 2007 and remains CEO. But
Last week, my colleague Neal Polachek shared and reflected on a set of 2021 customer experience related predictions from CX guru Shep Hyken. Today we’ll