Contact Us
Contact Us

, , , , ,

Sphere of Influence: Word-of-Mouth Aint What it Used to Be
Data Scout

Sphere of Influence: Word-of-Mouth Aint What it Used to Be

Based on a survey of 1,000 U.S. consumers conducted in September, a GoDaddy report signals that recommendations from family, friends, and colleagues are losing their potency, given the greater trust that’s now put in the influencer economy. 

Cyber Week Shopping: Naughty and Nice
Cyber Week

Cyber Week Shopping: Naughty and Nice

The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. Indeed, several predictions called for a dip in non-essential spending this holiday season. The evidence looks good so far, though there’s still time for declines

social media
Data Scout

Which Social Apps Get the Most Engagement?

According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it’s not all good news…

Ranking Retailers : Who Are Top Players Globally? Localogy
Data Scout

Ranking Retail: Who Are Top Players Globally?

If one were to ask you to name the top five retailers in the world, by revenue, what would you guess? Visual Capitalist recently answered this question and its list crossed our desk, with some surprising and unsurprising results. 
Data Scout

What Do Consumers Like (and Not Like) About SMB Loyalty Programs?

When looking at the SMB marketing mix, there are several flavors and formats – some longstanding (local search) and some newer (TikTok). In the former camp is loyalty and rewards programs. This can be everything from punch cards for achievement rewards to apps that help you store and redeem points.

ChatGPT, by the Numbers
AI

ChatGPT, by the Numbers

All we seem to hear about in the tech press is ChatGPT… yet there’s still some confusion about how it makes money, and how much it makes. As ChatGPT passes its first birthday, we crunch the numbers.

When Will a Super App Finally Emerge in the West?
Data Scout

Who’s the King of Social Media?

How is the social media industry positioned today, who’s leading in usage and market share, and what networks have the most momentum? A new Pew survey of U.S. teenagers helps answer some of these questions.

Data Scout

Cyber Week Spending: Good News and Bad

The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. However, there’s still time for declines in the remainder of the holiday shopping season. 
Data Scout

Is SMB Software Softening?

.A couple of reports this week from prominent business news sources suggest the world of small business software may be entering a tough period, driven

Snap Shows Us How Revenue Diversification is Done
Data Scout

Snapchat+ Rolls Past the 5 Million Paid-User Mark

Less than 3 months after reaching 4 million paid users, Snapchat+ has crossed the 5-million mark. This validates the potential for paid social subscriptions and offers a lesson in product/market fit.

Ads That Evoke Emotion Generate 4x More Impact
artificial intelligence

AI Chatbots Gain Traction Beyond the Buzz

Conversational AI is all the buzz in tech & media circles. But unlike hype cycles without substance (we’re looking at you metaverse), AI is finding real traction. We examine the evidence.

SaaS Apps
Advertising

Where Will Global Ad Spending End Up in 2023?

Though ad-supported media may not die (per our recent analysis) it could certainly slow down in 2023. Data.ai wraps some numbers and projections around this notion which we break down for Localogy Insider readers.