Covid Location Index

Foursquare Tracks TV-Correlated Offline Behavior

Foursquare is back with another foot-traffic study, but with a slightly different spin. It tracked how TV news viewership correlates to real-world behavior. Does your choice of network impact your local shopping? We examine.

Data Scout

Data: Most Consumers Still Want to Shop Locally

Though eCommerce is booming due to the current state of the world, consumers still want to shop locally. According to a new report from Ubimo, 90.4 percent of consumers conduct at least one in-person shopping trip per week. We examine.

Data Scout

Nextdoor Reports SMB Resilience and Support

In addition to convenience and proximity, local commerce has always been propelled by a “support local businesses” sentiment. Now a shared obstacle amplifies that effect according to new data from Nextdoor.