AI
ChatGPT, by the Numbers
All we seem to hear about in the tech press is ChatGPT… yet there’s still some confusion about how it makes money, and how much it makes. As ChatGPT passes its first birthday, we crunch the numbers.
Data Scout
Who’s the King of Social Media?
How is the social media industry positioned today, who’s leading in usage and market share, and what networks have the most momentum? A new Pew survey of U.S. teenagers helps answer some of these questions.
Data Scout
Cyber Week Spending: Good News and Bad
The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. However, there’s still time for declines in the remainder of the holiday shopping season.
Data Scout
Is SMB Software Softening?
.A couple of reports this week from prominent business news sources suggest the world of small business software may be entering a tough period, driven
Data Scout
New vcita Study: No Shows Cost SMBs $27B in 1H 2023
Most of us who work with small businesses or have closely followed data about SMBs over the years understand what the biggest self-reported negative SMB
Data Scout
Snapchat+ Rolls Past the 5 Million Paid-User Mark
Less than 3 months after reaching 4 million paid users, Snapchat+ has crossed the 5-million mark. This validates the potential for paid social subscriptions and offers a lesson in product/market fit.
artificial intelligence
AI Chatbots Gain Traction Beyond the Buzz
Conversational AI is all the buzz in tech & media circles. But unlike hype cycles without substance (we’re looking at you metaverse), AI is finding real traction. We examine the evidence.
Advertising
Where Will Global Ad Spending End Up in 2023?
Though ad-supported media may not die (per our recent analysis) it could certainly slow down in 2023. Data.ai wraps some numbers and projections around this notion which we break down for Localogy Insider readers.
Data Scout
LegalZoom Survey Shows Women Leading the Small Business Boom
A new survey released this week by LegalZoom shows women taking the lead in launching new U.S. small businesses. This is in spite of challenges
Data Scout
Restaurants in the Metaverse Already on Consumers’ Radar
A new study found that among those familiar with the metaverse, 38% are open to integrating restaurants into that experience. As expected, younger consumers –
Data Scout
Scorpion Survey Highlights Generation Gap on Privacy, Media Choices
A new study from the digital marketing platform Scorpion tells us a lot about how different generations view privacy. It also reveals a great deal
Data Scout
New MSFT Study Shows How GenZ SMBs Do Things Differently
A new internal survey from Microsoft Stores of 1,000 small business owners shows how GenZ entrepreneurs’ attitudes towards work, mission, technology, and education differ from
Data Scout
Study Points to SMB Pullback on IT Spending in Pandemic’s Wake
A new study from GoTo (the webinar folks) finds that the new hybrid work culture is straining IT teams. And this is especially true among
Data Scout
Facebook Study Shows Choppy SMB Pandemic Recovery
Small businesses worldwide are recovering, if in fits and starts, from the body blow delivered by the global pandemic. Facebook’s latest Global State of Small
Amazon
Study Reveals Inflation’s Impact on Amazon’s Brick and Mortar Stores
We’ve been enjoying InMarket’s ongoing series of reports that derive insights from actual retail foot traffic patterns. InMarket does this by collecting its permission-based in-store
Data Scout
Can Subscriptions Work for Local Restaurants?
Subscription-based product models have been all the rage in recent history – everything from newsletters to SaaS. Can this translate to local restaurants in the form of subscription-based loyalty programs? We examine.
Data Scout
InMarket Study Reveals Secret to Retaining Brand Loyalty Amid Chaos
Retail brands had a challenge on their hands maintaining customer loyalty during the pandemic. With rising prices and supply chain disruptions frustrating consumers, conditions were
Data Scout
InMarket Traffic Report Illustrates Omnichannel Holiday Season
Supply chain concerns were top of mind for everyone during the 2021 holiday shopping season. A new Q4 2021 retail foot traffic report from InMarket
Data Scout
Vcita Survey Documents Small Business Digital Acceleration
Each year, the small business SaaS company vcita surveys small businesses to check in on what keeps them up at night. And on how much
Data Scout
Canva Raises $200M for its Creative-Cloud for SMBs
Canva continues to forge a path to democratize design. The web-based tool is meant to appeal to individuals, graphic designers and SMBs with a no-code approach. Now it has advanced that mission with $200 million in funding.