Data Scout
Local Vet Raises $16.3 Million to Scale Proptech Startup
Many of you may know Daniel Shaked. He is a longtime entrepreneur in the local space with a history of building businesses using advanced technology
Advertising
Amazon’s Ad Share Continues to Ratchet Up
One of the ongoing tech stories of the past few years is how Amazon continues to nip at the heels of the “duopoly.” And its working, considering Amazon’s latest ad market share and revenue growth figures. We examine.
conversational commerce
Place Rewind: Facebook Drives Towards ‘Conversational Business’
You’ve likely heard the term ‘conversational commerce.’ This refers to marketing, sales and customer service that happens over messaging channels. This a North Star for Facebook’s Channing Hancock Christensen who we interviewed at Localogy Place.
Data Scout
Duda Adds Another $50M in Funding, Contemplates Place in Website Universe
The website builder company Duda has raised $50 million in a Series D round. This latest raise, led by Claridge IL, brings Duda’s total fundraising
Data Scout
NextNav Gets SPAC’d
3D mapping data company NextNav is the latest company to become a publically traded entity via SPAC. It announced today that it will merge with
cloud kitchens
Post Pandemic Vibe Isn’t Crushing Virtual Restaurant Growth
There was a saying back in the Web 1.0 days. “On the Internet, no one knows you’re a dog.” A modern twist on this might
conversational commerce
Facebook Opens the Floodgates for Conversational Commerce
Facebook has taken the next step towards democratizing conversational commerce. Its Messenger API for Instagram gives SMBs a one-stop-shop for managing customer interactions across Facebook, Messenger and Instagram. We dive into the details.
Acquisitions
Lightspeed Spends $925M to Shrink the eCommerce Space
Canadian point of sale software giant Lightspeed continues to use its robust stock as currency to roll up rivals and bolt on new capabilities. The
Data Scout
Place Rewind: What’s Location Data’s UX Impact?
How does location data impact the user experience that plays out several steps downstream? And what’s the state of the Art in location intelligence? We tackle these questions in an interview with Gimbal — the topic of this week’s Place Rewind.
Data Scout
New Report: Should Digital Solutions Providers Tap the Freelancer Market?
A new report from Localogy and Mono Solutions takes a data-driven look at a question many digital solutions providers are asking. Do the millions of
Data Scout
Travel Trends Shaping Marketing in 2021
As travel restrictions begin to lift across the country, I for one have realized that there is no amount of Netflix binge-watching, board games, or
Data Scout
TikTok Pulls Ahead of Instagram Among U.S. Gen-Z Users
TikTok just passed a considerable milestone: unseating the mighty Instagram. It has pulled ahead in Gen-Z users in the U.S. It’s also on pace to catch up to Snapchat on the same measure by 2025. We examine strategic implications.
Data Scout
Will Contactless Payment Inflections Sustain?
One logical beneficiary of a pandemic-saddled year has been mobile payments. That cuts in two ways, as mobile payments piggyback on broader inflections in eCommerce, and as in-store shoppers are wary of touching things. We examine the latest evidence.
Data Scout
73 Percent of Amazon Sellers Buy Ads
The universe of Amazon third-party sellers — mostly SMBs — about five-million in number, one million of which have joined in the past year alone. Perhaps more notable, 73 percent buy Amazon. We examine.
Data Scout
Measuring Acceleration: eCommerce Tops 21% of Retail Sales in 2020
We’ve been hearing, and not to mention witnessing, a massive shift from offline to online shopping during the pandemic. It’s been a whiplash-inducing experience that
Data Scout
Data: Do SMBs Build Mobile Apps?
One question that’s long loomed over the world of SMB marketing is how mobile apps play in. Is it advantageous for SMBs to have their own apps? We examine the latest survey data to see what SMBs are launching apps… and why.
Data Scout
Millennials: Stop Sending Me Irrelevant Email
It turns out that millennials aren’t as receptive to email marketing as other age groups. This could be concerning for the email marketing world, given that millennials continue to gain influence and purchasing power as they phase into adulthood.
Data Scout
Amex: SMB Optimism Persists
One of the few positive things to come out of the last year is a clear showing of SMB resourcefulness and resilience. Joining Localogy’s own SMB survey data, the latest data set comes from Amex. We break down strategic implications.
brands
TapClicks Report Tracks 2020’s Digital Marketing Ebbs and Flows
Every quarter, TapClicks produces a benchmark report that analyzes the ad data flowing through its platform to spot digital marketing trends across channels. These range
Data Scout
Which Companies Gained the Most Value in 2020?
What companies are the biggest movers in 2020? Given an unusual year, the list is clearly a bit different, with high marks for eCommerce and communications. We break down the rankings for greatest equity gains in 2020.