brands
TapClicks Report Tracks 2020’s Digital Marketing Ebbs and Flows
Every quarter, TapClicks produces a benchmark report that analyzes the ad data flowing through its platform to spot digital marketing trends across channels. These range
Data Scout
Which Companies Gained the Most Value in 2020?
What companies are the biggest movers in 2020? Given an unusual year, the list is clearly a bit different, with high marks for eCommerce and communications. We break down the rankings for greatest equity gains in 2020.
Data Scout
Has Grocery Shopping Transformed Permanently?
Given that it’s Thanksgiving week here in the U.S., we decided to revisit our eCommerce analysis but with a grocery spin. How has grocery fared in the past several months? And do shifting consumer patterns represent permanent new habits?
Data Scout
What’s the ROI in Sponsoring Teams & Events?
Among ad formats for local businesses, sponsoring local teams and events has always been a less-discussed part of the mix. As with all ad formats the question is how the ROI stacks up? Recent data from Reveal Mobile shines a light.
Data Scout
How Much Will eCommerce Grow in FY 2020?
It’s no secret that eCommerce has exploded in 2020. But the question is, how much? Another important question is what can we expect in the looming holiday season? And what does it all mean for SMBs. We dive into the data.
Covid Location Index
Foursquare Tracks TV-Correlated Offline Behavior
Foursquare is back with another foot-traffic study, but with a slightly different spin. It tracked how TV news viewership correlates to real-world behavior. Does your choice of network impact your local shopping? We examine.
Data Scout
New Yelp Data Highlights Resilience of Restaurant Sector
In September, we wrote about the toll the pandemic has taken on the restaurant space. This was according to data collected by Yelp as part
Data Scout
Data: Most Consumers Still Want to Shop Locally
Though eCommerce is booming due to the current state of the world, consumers still want to shop locally. According to a new report from Ubimo, 90.4 percent of consumers conduct at least one in-person shopping trip per week. We examine.
Data Scout
New Report: How to Create a Successful Global Local Brand
A recent report from Uberall, “Creating a Successful Global Local Brand,” tackles a key question facing enterprise businesses. How to translate a recognition of the
Data Scout
Nextdoor Reports SMB Resilience and Support
In addition to convenience and proximity, local commerce has always been propelled by a “support local businesses” sentiment. Now a shared obstacle amplifies that effect according to new data from Nextdoor.
Data Scout
Comcast Study: Small Businesses Stressed but Ready for Second Wave
A survey released today by Comcast Business shows that SMBs, while battered by COVID, feel prepared for the second wave of the virus anticipated this
Data Scout
Kenshoo Report Shows August Uptick in eCommerce Ad Spend
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
Data Scout
New Report Shows Local Consumers Choosing ‘Clicks Over Bricks’
A new report on the pandemic’s impact on consumer shopping patterns supports the case we’ve been making, and one that will be underscored by next
Data Scout
GroundTruth Demonstrates in-Store Visit Impact
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
Data Scout
Q2 Data Shows Rapid Acceleration of eCommerce Adoption
A new report from eMarketer cites Commerce Department data shows that U.S. eCommerce spending grew by 44.5% year over year in Q2. Online sales jumped
Data Scout
NinthDecimal Projects NFL Ticket Sales
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
Data Scout
Will Retail’s Next Era Be Touchless?
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
Data Scout
CNBC/SurveyMonkey Offer New Evidence of Growing SMB Optimism
Small business operators are much more optimistic about their ability to ride out the pandemic than they were in April. And they are also more
Data Scout
Gen-Y and Z are all About Short-Form Mobile Video
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
Covid Location Index
Breaking Down Mask-Requirement Strategies for Local Businesses
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we