One of the burning topics at the intersection of traditional SEO and emerging AI optimization (AIO) is the degree amount of overlap they have. Can good SEO practices translate to good positioning in an AI search world, or is the SEO playbook dead? The short answer is both and neither.
Have you looked at your business’s Google Search Engine Results Page (SERP) lately? Do you regularly compare past and present SERP screenshots so you can
Yext this week hosted a who’s who of search experts, including Local SEO Guide’s Andrew Shotland, Sterling Sky’s Joy Hawkins, and Search Lab’s Greg Gifford. These are some of the biggest hitters in local SEO and we have the summarized takeaways.
Let’s face it: whether you’re a dentist, a lawyer, or an HVAC professional, your biggest content challenge when facing the Google giant is proving you’re
While it is very normal to encounter a plethora of opinions on optimization for a page to increase ranking and, therefore, revenue for clients in
For years, local keyword targeting has followed a predictable formula. If you run a plumbing business in Seattle, you optimize for “plumber Seattle.” If you’re
Geo-grid rank tracking is a valuable strategy for multi-location businesses looking to precisely track local search rankings across locations and get hyperlocal insights into local
Local SEO Guide’s SERP Summary, released this week, makes sense of a key component of Google Search: the results page itself.
What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Karla Jo Helms, whom we interview for her insights.
What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Andrew Shotland, whom we interview for his insights.
Here’s a quick look at the top stories in Local, Yext AI insight with CEO Mike Walrath, TikTok comes for Google, Publicis beefs up attribution
Here’s a quick look at the top stories in Local, Yext announces Yext Social, Gannett’s LocaliQ raises game with Yelp Ads, Foursquare releases Sales Impact
2024 has been a busy year for SEO, with everything from a major Google core update to a potentially huge Google Search algorithm leak shaking
The media and tech worlds are filled with hidden stories about founder journeys, go-to-market wins and pivots. As analysts and industry watchers, we’re fortunate to get an inside look at some of those stories, which we recently did with Search Mas.
Website-builder platform Duda has forged a partnership with Bridgeline to integrate the WooRank SEO auditing app into its platform. This announcement fits into Duda’s overall
Rio SEO and Forsta have merged in a combination of complementary capabilities for helping brands do local marketing. This pairing creates a new entity that
Andrew Shotland and his team of wonks at Local SEO Guide had always felt that naming consistency was an important ranking factor for local directory
Local SEO Guide unveiled a pretty cool new tool this week called the Local-Pack-O-Meter. It’s a quirky name and we’d expect nothing less from Andrew
Every quarter, TapClicks produces a benchmark report that analyzes the ad data flowing through its platform to spot digital marketing trends across channels. These range
Localogy Insider invites experts in a field relevant to our community to share practical advice on how to do the business of local better. In
