What’s Behind Shopify’s New AI-powered Features & Integrations Localogy
AI

What’s Behind Shopify’s New AI Integrations?

Shopify recently launched a batch of AI-powered features to help its merchants beef up their online stores in automated ways. This takes form throughout Shopify’s suite, including an AI generator for creating product images, banner ads, and other visual assets.

Ads in AI Mode : Google Speaks
AI

Ads in AI Mode : Google Speaks

One looming question in Google’s AI embrace is how it impacts the way it serves ads. Google took steps to answer this question over the past week. We assemble the evidence.

Google AI Mode Has its Oprah Moment Localogy
AI

Google AI Mode Has its Oprah Moment

During this week’s I/O keynote. Google brought the transformative AI-centric search paradigm, AI Mode, from open beta (Google Labs) to widescale availability, at least for U.S. users.

Tis the Season for AI Shopping
AI

The AI Era of Search: A Conversation with SearchMAS

These are transformative times for search, challenging its longstanding dominance as the front door to digital knowledge. But will that disruption displace Google or elevate it? It’s probably a bit of both, but mostly long-run upside according to SearchMAS co-founder Juan Pablo Nieto.

Google's AI Mode Gets Visual
AI

Google’s AI Mode Gets Visual

Google is combining AI Mode with multimodal search, which lets you search across media formats, including text, images, and video. What does this combination mean on a surface level and in terms of Google’s AI evolution?

L25 - AI Tools and SMBs: The Reality Check Localogy Duda
AI

L25 – AI and SMBs: The Reality Check

Do SMBs really want AI tools to help them run their businesses? We found out using original data from Localogy and Duda, and presented it during a session at L25.

Cinch and Creatify Defining AI in SMB SaaS Localogy L25
AI

L25 – Defining AI in SaaS

AI continues to be integrated into SMB SaaS products. But there are a range of approaches to do this in terms of how front &

vcita Balances Agentic-AI Automation & Control
AI

vcita Balances Agentic-AI Automation & Control

SMB Saas innovator vcita this week launched a new agentic AI function. Housed in its flagship BizAI software for SMB marketing, it offers an additional layer of automation for agent-like features such as responding to customers, booking appointments, and generating estimates or job quotes.

Google's AI Mode Turns Search into a Conversation
AI

Google’s ‘AI Mode’ Turns Searches into Conversations

Another day, another Google announcement for AI search. Following our coverage yesterday about gen-AI-infused product search, Google has rolled out ‘AI Mode.’ This brings searches from isolated one-off endeavors to a more continuous and progressive string of questions. In other words, a conversation. 

Are Massive Valuations Back? Yes and No
Adobe

3 Ways AI Revenue Models are Materializing

Companies from Adobe to Google are starting to peel away AI features from a core product to instead live within discreet – and often paid – apps. Will that work? The question boils down to whether or not consumers are ready to pay for AI en masse. 

AI and the Future of Digital Influence
AI

AI and the Future of the Digital Landscape

As we begin 2025, artificial intelligence (AI) continues to redefine the digital landscape, reshaping how brands connect with consumers and adapt to an ever-evolving commercial

Personal vs. Personalization: Which Will Win in 2025? Localogy L24
AI

Personal vs. Personalization: Which Will Win in 2025?

What’s the difference between personal and personalization? Yext chief data officer and frequent Localogy conference keynoter Christian Ward sees a big difference between the two. Not only that, but one is facing its demise, and the other is primed to flourish. Can you guess which is which?