AI continues to be integrated into SMB SaaS products. But there are a range of approaches to do this in terms of how front & center AI is. Do SMBs want it? Do they expect it or should it be buried in the background to deliver them value and automation without buzzwords? After all, AI is still a loaded term with mixed feelings from SMBs. SMB SaaS players Cinch and Creatify joined us on stage L25 to discuss these very questions.
Key Takeaways
- AI has tremendous potential to transform SMB Saas because it can help alleviate SMBs’ biggest pain point: lack of time.
- A top attribute of killer apps for SMBs is anytime you can free them up to be chefs, nail artists, and dentists. And that happens through automation.
- Cinch has done this by building a typical customer data platform (CDP) but built specifically for local businesses like Jiffy Lube franchises.
- AI lets marketers segment their audience in intuitive ways to more strategically target them for upcoming promotions. It can also be more prescriptive in intelligently prompting businesses to run specific campaigns.
- But Cinch has done this by downplaying the AI component, focusing instead on the end benefits that it brings.
- The opposite approach can be seen by Creatify, which doesn’t shy away from the use of AI. It uses AI to help SMBs create video ads in quick and easy ways.
- This is a strong product/market fit given the longstanding aspirations around video advertising for SMBs. They’ve always wanted it but it’s typically out of reach because of time, cost, and skill.
- AI now democratizes it – a value proposition we’ve heard in the past but now is elevated due to the quality levels AI can achieve.
- And the numbers speak for themselves with 10,000 paying customers for Creatify, and a growing number of white-label collaborations to further scale and distribute the platform to the long tail of SMBs.
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Defining AI in SaaS
How are SaaS companies integrating AI to provide better outcomes and experiences for SMBs? Is it moving the needle for adoption and retention? We cut through the hype and talk to the players in the game.
Speakers:
Ben Pashman, Creatify
Danny Webb, Cinch
