LSA16: Yelp Has 100,000 Paying Advertisers
In an interview with Yelp COO Geoff Donaker, we learned that Yelp reaches over a third of US adults and is closing in on 100
Joe Morsello
March 8, 2016
Joe Morsello
Joe is the Director of Marketing for the Local Search Association
LSA16: What is the Next Phase of Local (SMB) Sales?
Churn continues to be a tremendous challenge in the local (SMB) marketing space. One of the panelists from a session at LSA16 on SMB sales
Joe Morsello
March 8, 2016
LSA16: 11 Common PPC Mistakes
During a panel of pay-per-click (PPC) experts at LSA16, the group talked about the most common local PPC mistakes that are being repeatedly made and
Joe Morsello
March 8, 2016
LSA16: $1B in Local Services Spending Runs Through Thumbtack
At LSA16 this morning, Jonathan Swanson, co-founder and president of Thumbtack, said that when starting the company’s marketplace for local service providers, the local market
Joe Morsello
March 8, 2016
LSA16: CEOs React to Local Marketing Predictions for 2016
To kick off the show, LSA President Neg Norton moderated a panel of CEOs who reacted to a video of local marketing predictions for 2016. The
Joe Morsello
March 8, 2016
2016 Ad-to-Action Awards: Who’s Going to Win?
Today at LSA16, the 20 finalists for the 2016 Ad-to-Action Awards were on display for the audience in attendance at the Westin St. Francis in
Joe Morsello
March 8, 2016
LSA16: Google “Location Czar” Says Search is Inherently Local on Mobile
In an interview with LSA’s Greg Sterling at LSA16, Google’s “location czar” Chandu Thota discussed the various ways in which location and location data fit
Joe Morsello
March 7, 2016
LSA16: Facebook Wants Ads on the Platform to be Locally Relevant
Facebook has seen a substantial increase in time spent with the site as a direct result of the proliferation of mobile devices, specifically smartphones. As
Joe Morsello
March 7, 2016
San Francisco Small Businesses Hungry for Digital Marketing Knowledge
Google data from 2011 found that consumers consult 10.7 different sources when making purchase decisions, with digital outlets becoming increasingly more influential. Almost five years
Joe Morsello
March 6, 2016
Daily News: Guide to Selecting SEM Partners, the Email Marketing Wars, Google Testing Hands-Free Payments
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Free Report: Guide to
Joe Morsello
March 3, 2016
Daily News: Facebook Has 3 Million Advertisers, US Internet Users Rely on Mobile, Value of SEO for SMBs
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Is Adding 500,000
Joe Morsello
March 2, 2016
Daily News: Impact of VR & AR on Local, Mobile’s Influence In-Store, Data Poised to Transform Local
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Will Virtual &
Joe Morsello
March 1, 2016
LSA16: Thumbtack, Facebook, Google, Yelp, HubSpot to Address SMB Marketing & Retention
More than 90% of all US businesses have fewer than 20 employees. This is where the market opportunity resides for many digital marketing platforms, yet
Joe Morsello
February 29, 2016
Daily News: Mobile-Friendliness of B2B Websites, Wi-Fi Security Risks, 2016 Digital Trends Consumers Love
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Mobile-Friendly Are B2B
Joe Morsello
February 25, 2016
Daily News: Use of Reviews on Path to Purchase, Google’s “Near Me Micro Moments,” Digital Complements TV
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 65% of Consumers
Joe Morsello
February 24, 2016
Daily News: New Tech Sessions at LSA16, Foursquare’s Location Analytics, xAd’s Location Campaign Builder
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA16 Tech Sessions: Google,
Joe Morsello
February 23, 2016
Daily News: Addressing the $7B in Ad Fraud, SMB Churn Story is Complex, Demystifying Location Data
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Promoboxx’s Local Ads Program
Joe Morsello
February 22, 2016
Daily News: Top Local Ranking Factors Explained, Location Data Management 101, Google AMP Launch Date
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Top 4 Local
Joe Morsello
February 19, 2016
Daily News: NPS Data for SMB Marketing Providers, Yahoo Bing Network is No More, Facebook Messenger Ads
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA16 Agenda to Kick-Off
Joe Morsello
February 18, 2016
LSA16 Agenda to Kick-Off with Facebook, Constant Contact, Google
The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact
Joe Morsello
February 18, 2016