Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: 65% of Consumers Consult Review Sites Before Taking Action (February 24, 2016)
LSA Insider: “65% of consumers contacted, visited or made a purchase from a local business after consulting a ratings and reviews site.”
Getting Ready For Prime Time, Geo-Data Adds Insight To Addressable TV Ads (February 24, 2016)
GeoMarketing: “PlaceIQ teams with Acxiom’s LiveRamp to power location-based ads for automotive, retail, and travel brands to specific households’ set-top boxes.”
How Google Is Inventing A “Near Me” Future (February 23, 2016)
Search Engine Land: “Google is inventing the future for “near me micro-moments” by autocompleting “near me” searches for both mobile and desktop users, which accelerates the customer journey at the local level.”
Local TV Advertisers Buy Online/Mobile To Complement TV Media (February 23, 2016)
MediaPost: “Nearly three-quarters of local advertisers — 71% — use online advertising as a way to work with their local TV ad buys.”
How DialogTech’s SourceTrak 3.0 Solved the Call Tracking Dilemma for Big Business (February 23, 2016)
Release: DialogTech has re-architected and upgraded its SourceTrak call attribution technology to enable the world’s largest organizations to realize the full benefits of call tracking without the potential drawbacks.”
