Daily News: Use of Reviews on Path to Purchase, Google’s “Near Me Micro Moments,” Digital Complements TV
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 65% of Consumers Consult Review Sites Before Taking Action (February 24, 2016) LSA Insider: “65% of consumers contacted, visited or made a purchase from a local business after consulting a ratings and reviews […]