Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Mobile-Friendly Are B2B Websites? (February 25, 2016)
eMarketer: “79% of B2B marketers said they had a mobile-friendly site, an increase compared to the 57% of respondents who had one in 2014.”

Wi-Fi Is Powerful Tool For Location Analytics — But Security Risks Are Strong Too (February 25, 2016)
GeoMarketing: “A test done by mobile security company Avast Software at an airport in Barcelona this week shows that wi-fi still faces some major security problems.”

These Are the 2016 Digital Trends Consumers Love (Infographic) (February 24, 2016)
Adweek: “Whether it’s seasonal changes or network-based preferences, marketers need to be able to react appropriately and provide the experience users want.”

SMBs: SEO Still Too Complicated, Costly (February 24, 2016)
MediaPost: “54% of small businesses in the U.S. maintain a company Web site — with 17% saying they have no plans to use SEO, which lowers their odds of being found online.”

Instagram Now Has More Advertisers Than Twitter (February 24, 2016)
Marketing Land: “More than 200,000 brands have bought ads from Instagram, and 75% of them are outside the US.”

The Evolution of Local Search: Change is a Constant (February 24, 2016)
YP Blog: “Our industry is constantly changing. New technology, updated platforms, consumer behavior are among the myriad of factors that contribute to this continued evolution.”