Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
LSA16 Tech Sessions: Google, xAd, Foursquare, YP, Microsoft & More (February 23, 2016)
LSA Insider: “March 9 at LSA16 will focus on technologies and platforms that could dramatically alter local search and location marketing.”
Foursquare’s New Location Analytics Part of the Attribution Revolution (February 23, 2016)
LSA Insider: “Yesterday Foursquare introduced a new product for marketers called ‘Attribution’ which measures the impact of digital and traditional advertising on foot traffic and store visits.”
xAd Marketplace Makes Buying Location Like Search Keywords (February 23, 2016)
LSA Insider: “Location marketing platform xAd has launched ‘Marketplace,’ a self-service location-campaign builder for mobile marketers.”
Why Measuring the Impact of Digital Ads on Retail Foot Traffic Is One of Tech’s Hottest Areas (February 23, 2016)
Adweek: “A number of companies are working to speed up offline data delivery and sell such a service to the advertising community—and they are not short on supply nowadays.”
Mobile Devices Now Driving 56 Percent Of Traffic To Top Sites — Report (February 23, 2016)
Marketing Land: “Roughly 56 percent of consumer traffic to the leading US websites is now from mobile devices.”
Snapchat Now Offers Custom, On-Demand Geofilters — Starting At $5 (February 22, 2016)
GeoMarketing: “The move opens up marketing possibilities for local businesses with smaller budgets.”
