Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
The Top 4 Local Ranking Factors for 2016 Explained (February 19, 2016)
LSA Insider: “Here are the local ranking factors that experts have been focusing on since in 2016.”
IAB To Publishers: It’s Time To Understand Your Location Data (February 19, 2016)
GeoMarketing: “With geo-targeted mobile ad dollars expected to rise 34 percent to $11.3 billion this year, the sell-side needs to step up.”
Location Data Management 101: Seeing the Bigger Picture (February 19, 2016)
Street Fight: “Listing management and data syndication are tactics. Location data management is a holistic strategy for treating data as a scale-able asset.”
Understand Your Customer For Free (February 18, 2016)
Marketing Land: “Here are several data sources that can help you build a holistic view of your customer — without spending any extra money.”
Content Marketing vs. Native Advertising: Which Is More Effective on Social? (February 18, 2016)
Adweek (Social Times): “Of 30 content marketing agencies and cost data from more than 600 digital publishers, a new study finds that that content marketing has a better overall return on investment than native advertising.”
Official Launch Date for Google AMP Confirmed (February 18, 2016)
Ad Age: “Google’s Accelerated Mobile Pages is launching Feb. 24.”
