Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
LSA16 Agenda to Kick-Off with Facebook, Constant Contact, Google (February 18, 2016)
LSA Insider: “The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact and Google.”
Small Biz NPS Data: WordPress #1, Google #4, Facebook #12, Yelp #25 (February 18, 2016)
LSA Insider: “Small business social network Alignable has released its latest Trust Index, which offers NPS rankings for leading vendors to the small business market.”
Facebook Plans To Put Ads In Messenger (February 18, 2016)
Tech Crunch: “A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016.”
Microsoft Introduces Advertisers To The Bing Network (February 17, 2016)
Search Engine Land: “The Yahoo Bing Network is no more as both companies forge onward under separate cover.”
Franchisees Use 12 Media Channels To Reach Customers (February 17, 2016)
BIA/Kelsey: “New survey showed that franchises are willing to experiment with various media platforms — particularly social and mobile.”
A Sports Fan’s Perspective On Media Metrics (February 17, 2016)
Marketing Land: “It comes as no surprise that the industry’s biggest media sellers are rounding out their solutions by adding data management platforms (DMPs) to their marketing stacks.”
