To show rather than tell, we’ve tracked recent product launches and integrations meant to empower SMBs to do more with less – the holy grail for local businesses. These AI integrations span operational functions but have a few common threads, such as agentic task completion and automation.
Vendasta this week launched its latest AI employee, a CRM agent. Joining its AI employees that handle reception, inbound leads, and marketing tasks, the new agent is purpose-built to offload the always-onerous tasks of recording and gaining insights from customer and prospect interactions.
AI continues to morph into new forms and flavors as the enterprise software world figures out where it sticks. SMB SaaS is a subset or microcosm of that equation as AI is being applied to everything from email marketing to SEO gruntwork. The latest trend we’ve encountered is automated lead response.
Among the many angles surrounding the AI discussion these days, one that’s seldom discussed is how the technology is integrated into a given organization. We’re not talking about product integrations – though that’s closely related – but rather AI’s integration into company culture.
In November, Vendasta was named one of Canada’s Most Admired Corporate Cultures™ by Watersone Human Capital. What best practices and lessons led to this accolade. We talked to Vendasta VP of People Operations Jean Parchewsky to find out.
Expanding from the AI receptionist that it launched back in August, and the marketing agent it rolled out just a few weeks ago, Vendasta is out with its latest AI employee: a reputation management specialist.
Expanding from the AI receptionist Vendasta launched back in August, Custom AI Employees now join its arsenal. These functions are housed in Vendasta’s AI Customer Acquisition and Engagement Platform, automating various aspects of SMB operations.
To break down Vendasta’s moves and motivations, we recently had the chance to catch up with founder & CEO Brendan King. After Part I of the interview, we continue the action here with Part II, where King goes deeper into what’s next for Vendasta.
To get more insights into how AI is being integrated with SMB SaaS, we caught up with a player making big moves in the space, Vendasta.
Vendasta roared out of the gates today with two interlinked announcements. The first is the launch of its AI Customer Acquisition and Engagement Platform for
If investing in AI will mark the difference between success and failure for digital agencies in the future, then smaller agencies need to start digging
Last week, the Canadian digital marketing platform Vendasta announced another acquisition designed to enlarge its footprint and strengthen its offering. This time, the acquired company
As the targeted TV and DOOH advertising spaces heat up, two influential industry players are joining forces to provide small and mid-size businesses with a
Digital solutions platform Vendasta has launched a new strategic partnership with BigCommerce. The deal involves offering Vendasta’s reseller partners the ability to create commerce-enabled websites
Today we learn that Canadian martech player Vendasta has acquired search, display, and social adtech platform Matchcraft from Advance Local for an undisclosed sum. While
Canadian digital solutions platform Vendasta has put some of the C$119.5 million (about US$97 million at the current XR) it raised this spring to use,
Back in March, white-label SMB tech company Vendasta was making plans to hit the road and sell its proposed $100 million IPO to investors. What
On March 11, 2020, the World Health Organization declared a global pandemic. Roughly one year later, the digital marketing SaaS company Vendasta checked in with
Vendasta announced today that Google has named it a Google My Business Featured Partner. Vendasta says the status was earned by accurately and efficiently
It’s generally accepted wisdom that a good time to start a software business is during a down market. Most of us are old enough to
