Short-form video
Vendasta Expands TikTok Advertising for SMBs
TikTok has become one of the world’s most influential consumer platforms, but turning that audience into a scalable advertising channel for local businesses has proven
AI
Federated Data and Model Training Propel the All-in-One Software Movement
The holy grail of SMB SaaS is to be an all-in-one (AIO) provider. Spanning several SMB functions – from marketing to operations – AIO providers can gain ARPU and lower churn. The latter happens as they’re embedded deep into critical operations such as payroll and point-of-sale payments.
Agentic AI
Vendasta’s AI Workforce is Deployed to 100,000+ New SMBs
Vendasta’s AI workforce, consisting of several role-based agents, has been selected by Italian digital marketing powerhouse Italiaonline to power its 100,000+ SMB customers. The centerpiece of this integration is an AI agent known as MARiO, which fields inbound calls and turns them into new business.
Agentic AI
Automating SMBs: 5 New Agentic Offerings from the Localogyverse
To show rather than tell, we’ve tracked recent product launches and integrations meant to empower SMBs to do more with less – the holy grail for local businesses. These AI integrations span operational functions but have a few common threads, such as agentic task completion and automation.
Agentic AI
Vendasta’s Latest AI Employee Automates and Optimizes CRM
Vendasta this week launched its latest AI employee, a CRM agent. Joining its AI employees that handle reception, inbound leads, and marketing tasks, the new agent is purpose-built to offload the always-onerous tasks of recording and gaining insights from customer and prospect interactions.
AI
Automated Lead Response: The Fastest-Growing AI Use Case in SMB SaaS
AI continues to morph into new forms and flavors as the enterprise software world figures out where it sticks. SMB SaaS is a subset or microcosm of that equation as AI is being applied to everything from email marketing to SEO gruntwork. The latest trend we’ve encountered is automated lead response.
AI
HR for AI: How Can People Strategies Support AI Adoption?
Among the many angles surrounding the AI discussion these days, one that’s seldom discussed is how the technology is integrated into a given organization. We’re not talking about product integrations – though that’s closely related – but rather AI’s integration into company culture.
HR
How Vendasta Aligns People Strategy With Product Success
In November, Vendasta was named one of Canada’s Most Admired Corporate Cultures™ by Watersone Human Capital. What best practices and lessons led to this accolade. We talked to Vendasta VP of People Operations Jean Parchewsky to find out.
AI
Vendasta Launches AI Reputation Management Employee to Scale Review Responses
Expanding from the AI receptionist that it launched back in August, and the marketing agent it rolled out just a few weeks ago, Vendasta is out with its latest AI employee: a reputation management specialist.
AI
Vendasta Pioneers the Automate It-For-Me Approach to SMB SaaS
Expanding from the AI receptionist Vendasta launched back in August, Custom AI Employees now join its arsenal. These functions are housed in Vendasta’s AI Customer Acquisition and Engagement Platform, automating various aspects of SMB operations.
Pro Features
Automating the Future of Work: A Conversation with Vendasta, Part 2
To break down Vendasta’s moves and motivations, we recently had the chance to catch up with founder & CEO Brendan King. After Part I of the interview, we continue the action here with Part II, where King goes deeper into what’s next for Vendasta.
Pro Features
Automating the Future of Work: A Conversation with Vendasta
To get more insights into how AI is being integrated with SMB SaaS, we caught up with a player making big moves in the space, Vendasta.
AI
AI-Powered SMBs: A Conversation with Vendasta
Vendasta roared out of the gates today with two interlinked announcements. The first is the launch of its AI Customer Acquisition and Engagement Platform for
digital agencies
Size Matters When it Comes to Agencies Investing in AI
If investing in AI will mark the difference between success and failure for digital agencies in the future, then smaller agencies need to start digging
Acquisitions
Vendasta Acquires Small Business Customer Relationship Platform Broadly
Last week, the Canadian digital marketing platform Vendasta announced another acquisition designed to enlarge its footprint and strengthen its offering. This time, the acquired company
AdCritter
AdCritter Partners with Vendasta, Expands Access to Self-Serve Tools
As the targeted TV and DOOH advertising spaces heat up, two influential industry players are joining forces to provide small and mid-size businesses with a
BigCommerce
Vendasta to Build eComm Sites Powered by BigCommerce
Digital solutions platform Vendasta has launched a new strategic partnership with BigCommerce. The deal involves offering Vendasta’s reseller partners the ability to create commerce-enabled websites
Acquisitions
Big Day in Local Search M&A: Vendasta Acquires Matchcraft
Today we learn that Canadian martech player Vendasta has acquired search, display, and social adtech platform Matchcraft from Advance Local for an undisclosed sum. While
Acquisitions
Vendasta Acquires CalendarHero
Canadian digital solutions platform Vendasta has put some of the C$119.5 million (about US$97 million at the current XR) it raised this spring to use,
Funding
Vendasta Foregoes IPO Route, Lands $100M Private Round Instead
Back in March, white-label SMB tech company Vendasta was making plans to hit the road and sell its proposed $100 million IPO to investors. What