On March 11, 2020, the World Health Organization declared a global pandemic. Roughly one year later, the digital marketing SaaS company Vendasta checked in with
Vendasta announced today that Google has named it a Google My Business Featured Partner. Vendasta says the status was earned by accurately and efficiently
It’s generally accepted wisdom that a good time to start a software business is during a down market. Most of us are old enough to
Vendasta has made it possible for its partners to make money while they sleep with a new merchant services integration with the fintech giant Stripe.
Vendasta made two key announcements this week. One addresses a key priority: building the company’s IT reseller channel. The other involves a notable addition to
A few announcements and news items caught our eye this week. Here is our quick take on each. Google Expands Tools to Helps SMBs Survive
“ICYMI (in case you missed it) What’s New in SMB SaaS” is a periodic series on LSA Insider that curates and offers brief commentary on
No matter where George Leith is in the world, he rises at 4 a.m. to hit the gym. And it’s often well into the wee
Our latest podcast is a combination clinic and therapy session for anyone who has ever tried to build software products for small businesses. At the
In contrast to the morning sessions at this week’s Tech Adoption Summit in San Francisco, the afternoon sessions had a more “playbook” tone to them.
Some of the biggest challenges facing those building SaaS products for small businesses will be addressed at the upcoming Tech Adoption Summit, Nov. 6-7, at
Every day about 10,000 Americans reach retirement age. This data point sits at the heart of why The Local Search Association made the decision to
Let’s say you sell digital marketing services to SMBs. And you sold just a single product to a particular customer. And it’s the wrong product
One of the primary rationales or selling the full SMB marketing and technology stack is that sellers who only go to market with a single
About a year and a half ago we developed a set of six principles that served as the foundation for what would become the Tech Adoption
Vendasta CEO Brendan King wants to lead his reseller partners, which range from local media sellers to vertical digital agencies to pure play technology companies,
When we launched the Tech Adoption Index last year, we did so based on a clear hypothesis and set of objectives. Our hypothesis was that
The promise of marketing automation is more timely, relevant, targeted, personalized and overall effective marketing communications. However, many aren’t happy with the performance they are
Please join the Local Search Association (LSA) and Vendasta for an exclusive webinar presentation next Thursday, March 31 from 2:00 pm – 3:00 pm ET. Traditional
Today Local Search Association (LSA) and LSA member Vendasta are releasing a new, free report titled, “SMB Advertiser Churn: New Data for an Old Industry
