automotive
Google Maps Goes HD
Google has announced an HD version of its vehicle mapping solution that’s core to its Google Automotive Services division. It’s meant to empower L2 or L3 assisted-driving systems to better “see” the road.
Advertising
Where Will Global Ad Spending End Up in 2023?
Though ad-supported media may not die (per our recent analysis) it could certainly slow down in 2023. Data.ai wraps some numbers and projections around this notion which we break down for Localogy Insider readers.
Pro Features
Is Ad-Supported Media Really Dead?
There’s an ongoing sentiment in the worlds of tech & media punditry that ad-supported media’s days are numbered. Instead users will pay for content en masse. But is this realistic, and is it what everyday consumers actually want?
eCommerce
Shoppability and Privacy Collided in 2022
Shoppability and privacy are two of the many media and tech macro trends that stood out in 2022. These phenomena are not only driving ample activity in media and commerce, but they’re colliding and feeding into each other.
brandmuscle
Social Media Trends That Will Define 2023
From the metaverse to the Elonverse, the tech and media worlds had a volatile 2022. Things were particularly action-packed in the social media subsector, including the continued rise of TikTok and the creator economy. We tap the Localogyverse for insights.
Pro Features
2023: Return of the Startup Unicorn?
Among the tech buzzwords that have cycled through use, overuse, and cliché, Unicorn was high on the list in 2022. But does it still represent
Pro Features
Snapchat+ Taps Into Social Personalization
After launching and racking up a million+ paid users, Snapchat + has rolled out a set of new features, letting users personalize the look and feel of the app, including styling icons and the camera capture button.
Pro Features
Google Consolidates Maps and Waze Teams
Google revealed that it will combine Maps and Waze teams. Waze will live on as a standalone app but its 500 employees will now sit under Google’s Geo org, which includes Maps, Earth and Street View.
Amazon
Amazon Gets Inspiration From TikTok
Amazon’s new Inspire feature is meant to drive eCommerce product discovery and purchases using TikTok-style videos. It takes shape in a short-form video and photo feed that’s meant to allow shoppers to find new products and ideas.
Amazon
Amazon’s Advertising Business Exceeds Prime Revenue
Amazon’s advertising business has exceeded the revenue stream we hear about more often: Amazon Prime. This puts Amazon’s ad-world prominence and promise into perspective. We examine strategic implications.
eCommerce
Is Instagram the King of Social Commerce?
Data has come to light that validates Instagram’s strengths as a shopping channel. Specifically, Meta reports that more than 1 billion Instagram users actively engage with businesses. We examine strategic implications.
Pro Features
Can TikTok Blitzscale During a Downturn?
As TikTok continues to gain steam – and face bans by U.S. state governors – reports project it to ramp up its ad revenue dramatically. By dramatically, we mean surpassing Meta, Instagram and YouTube combined. We break it down.
Pro Features
Google Launches Continuous Scrolling, Topic Filters, and Chrome Shortcuts
Google has separately announced 3 big search updates this week: continuous scrolling, topic filters, and Chrome shortcuts– we synthesize the updates and dive into strategic drivers and dynamics.
home services
‘Projects’ Deepens Yelp’s Role in Home Services
Yelp today launched a new feature that broadens its role in helping consumers execute home services projects. Known as ‘Projects,’ it helps homeowners not only find local service professionals but manage project lifecycles.
eCommerce
Cyber Week Shopping Has Been Naughty and Nice
As you may recall, we started this week with a look at the early data that was available from Adobe Analytics on the surprising success of Cyber Week so far. Now, to end the week, we have more data from brand-focused digital commerce platform Forter.
Pro Features
Yelp: What Makes Reviews Trustworthy?
In a fresh batch of survey data released today, Yelp poses the ultimate question: What makes reviews trustworthy? This is an ongoing area of optimization for Yelp, as it’s foundational to its core reviews product. We dive into the results.
Augmented reality
Google Lens Gets a Boost
Google has taken the latest step in this campaign to introduce Google Lens to the world at scale: its desktop homepage. You can now find the Google lens logo on Google’s homepage, right next to the voice search icon
eCommerce
Holiday Shopping Kickoff: The Numbers are In
After much handwringing over a softening economy’s likely impact on holiday shopping, the season has kicked off with favorable numbers. Black Friday and Cyber Monday saw strong activity levels according to initial figures from Adobe Analytics.
Pro Features
Yext Search Joins AWS Marketplace
Yext has established a new distribution channel for its search product: AWS. Specifically, Yext Search is now available in the AWS marketplace for users to easily add it to their enterprise software mix. We examine drivers & dynamics.
Pro Features
Google Combines Local Search and Live View
Though it’s a mature product with a dominant market share, Google’s Maps updates seem to resemble the roadmap of a younger, hungrier product. Its latest update is to make its Live View 3D navigation feature more searchable.