Niantic Lightship is a platform that will empower developers to build Pokemon Go-like geospatial AR experiences. It takes the game’s architecture and spatial mapping chops and wraps it up in a platform.
TikTok is tapping into the creator economy by making the platform more attractive. The new TikTok LIVE will offer creators the ability to generate recurring revenue through premium subscriptions for their fans.
TikTok is getting more social. It’s rolling out a “friends” tab in the bottom menu of the app, which highlights content from friends. Will this bring it from more of a content graph to a social graph? We examine.
Foursquare announced a new feature known as Closed Loop Attribution. Nested within its core Attribution product, it offers a holistic picture of which channels produce results.
Yelp is rolling out a new feature known as Request a Call. As its name suggests, this lets Yelp users request phone calls from businesses to ask questions, scope a job or get a service quote. We examine drivers & dynamics.
Google’s new “Multisearch Near Me” l lets users search using visuals (image files or live camera feed) to launch local searches for similar items. We’re talking clothes (retail) or food (restaurants). We dive in.
Instagram continues to get more shoppable. In line with the broader shoppability trend, it’s finding more ways to be a place to discover products, and transact. The latest is product and service quotes from businesses. We examine.
There’s no question that TikTok is the latest phenomenon in social media. Extending from that is its positioning as a brand marketing powerhouse. But what about local? It answered that question with a new Foursquare partnership.
The Covid era breathed new life into virtual meetings – including meeting frequency and startup innovation to improve the quality of all those meetings. That optimization play is where the David Shim-founded Read lives. We examine the latest.
The privacy reform of the past few years has upended the ad world. But how will that apply to streaming video and connected TV advertising (CTV)? These areas are growing and are less impacted by things like Cookie depreciation and iOS app tracking restrictions.
To validate TikTok’s ongoing growth trajectory, its latest milestone came in its Q1 dominance. Sensor Tower reports it was the most downloaded mobile app globally, to the tune of 175 million downloads. We examine.
Instagram announced that its recently-piloted product tagging feature is available to all U.S. users. This lets Instagram users, influencers, and brands tag products in their posts to facilitate shopping action on the social platform.
TikTok has been at the center of the creator economy. It has brought a fresh format and a discovery engine to explode past one-billion global users and escalating revenues, now estimated around $5 billion. We examine its latest moves.
To commemorate Earth Day, Yelp is out with a blitz of new announcements and initiatives to support eco-friendliness. These include new eco-friendly business attributes and a sustainability resource hub for SMBs. We examine.
Google Maps’ latest round of updates include in-map elements such as toll road prices and traffic signs. And for the iOS crowd, it lets users “pin” frequent trips and sync directions to their Apple Watch.
Yelp has announced an expanded partnership with food-tech startup Hazel Analytics. This will bring more health and safety ratings to Yelp, expanding its SMB data and search filters in yet another direction. We examine.
Wix has taken its latest step towards eCommerce with a new partnership with Wish. The mobile eCommerce platform lets Wix offer website customers greater reach and distribution for their online stores. We examine drivers & dynamics.
TV advertising is where GroundTruth and a few others have focused offline attribution efforts. And the latest brings the good-old QR codes into the mix as an attribution mechanism. We examine.
Home renovation & design company Houzz today launched a new AR feature that will let home-service pros visualize finished projects in the very spaces they’ll occupy. We examine the strategic drivers and implications for the home services vertical.
Instagram has expanded its pilot product tagging feature to everyone in the U.S. This lets Instagram users, influencers, and creators tag products in their posts to share credit in any resulting commerce.
