Adobe Express: Now with More TikTok
Adobe

Adobe Express: Now with More TikTok

There’s now another place where you can create TikTok videos: Adobe Express. Creation workflows for the viral app are directly integrated into the ubiquitous design software, the companies announced today.

Yahoo Reengineers Content and Agency Efforts
agency

Yahoo Reengineers Content and Agency Efforts

Yahoo announced that it has appointed former Twitch, Spotify, and Apple executive Jeff Rossi to oversee the company’s agency efforts. Rossi brings 20 years of experience in strategic marketing and agency partnerships for these iconic brands and several others. 

Will Enterprise Device Management Boost Vision Pro Adoption?
Apple Vision Pro

Will Enterprise Device Management Boost Vision Pro Adoption?

Apple will include Vision Pro in the existing device management process, which likely incited a sigh of relief among IT departments throughout the land. They can now manage Vision Pro in the same workflows that they use to handle iPhones, iPads, Macs.

As Instagram Retreats, TikTok Emerges As a Shopping Destination
Pro Features

TikTok Balances Ethos & Evolution

TikTok continues to twist around and take shape as it tries to define itself at still-early stages of its product lifecycle. We look at its balancing act of maintaining ethos while evolving.

Hey Bill- Vision Pro Launch Day: Previewing Apple’s Future Hope the week is off to a great start for you. Wanted to see if we could get back on the horn early next week, and have a more tactical convection around possible marketing//publishing opportunities. There are a few moments//topics we have in mind, and it would be great to see if there’s a fit with Localogy. Would next Monday or Tuesday afternoon work with your cal? Happy to look to other days, too. Cheers, Jake Jake McKenna  Maps
Apple

Vision Pro Launch Day: Previewing Apple’s Future

What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle. 

When Will a Super App Finally Emerge in the West?
Pro Features

When Will a Super App Finally Emerge in the West?

One of the anomalies of the tech and media worlds over the past decade is that a super app hasn’t emerged in the West. But is that shifting? We examine recent market events that signal a changing tide.

Yelp Releases a Barrage of AI-Powered Features
Pro Features

Yelp Releases a Barrage of AI-Powered Features

Yelp has announced several new features to uplevel its functionality across the board. The whopping 20 new features and updates include formal recognition for power reviewers, a new user-facing feed for content discovery, request-a-quote improvements, and business-facing insights. 

Google and Walmart Put the AI in Retail
Pro Features

Google and Walmart Put the AI in Retail

One category that’s seen an uptick in AI activity is retail. Companies continue to ask themselves how AI can help build strategies around seasonal trends or automate their online strategies. We examine the latest from Walmart and Google.

Amazon Just Walk Out Enters the Enterprise
Pro Features

Amazon’s Just Walk Out Enters the Enterprise

Amazon’s Just Walk Out tech continues to find new use cases. The latest involves transactional zones within enterprise spaces, such as cafeterias. We examine drivers & dynamics.

Google Lens Gets More Intelligent
Pro Features

Google Lens Gets More Intelligent

Google Lens now boasts more intelligence to not only identify items in a photo or live camera feed but also let users go deeper in asking questions about said items. 

Copilot Revenue Model Materializes
Pro Features

Copilot Revenue Model Materializes

Microsoft Copilot will offer a Pro plan that unlocks premium features. At $20 per month, it includes expanded generative AI features on PCs and Macs across products like Word, Excel, PowerPoint, Outlook, and OneNote.

FedEx Jumps into eCommerce-as-a-Service
Amazon

FedEx Jumps into eCommerce-as-a-Service

There’s a new eCommerce player in town: FedEX. A longtime component in the broader eCommerce value chain, it’s now expanding its position from shipping & logistics to business-facing software.

X Takes the Next Step Towards Super-App Status
Payments

X Flies Closer to Super-App Ambitions

It’s no secret that Elon’s master plan is to evolve X into a super app, or as he puts it “the everything app.” This week, the latest domino fell. X laid out its 2024 road map, which includes integrating peer-to-peer (P2P) payments.

Google Dives Deeper Into EVs
connected cars

Google Dives Deeper Into EVs

Google. It has merged electric vehicles (EVs) with one of the most inherently “local” topics out there: mapping. By combining charging-station location data in Google Maps with real-time car diagnostics, it’s able to be a smart copilot for EV owners suffering from range anxiety.

Can Meta Make 2024 the Year of Conversational Commerce?
conversational commerce

Can Meta Make 2024 the Year of Conversational Commerce?

Meta has enlisted some of its execs and partners to weigh in on the technology that will shape 2024. Unsurprisingly, the list maps to Meta products. And one of them is WhatsApp. What will be the fate of conversational commerce in 2024?

Pro Features

Can TikTok 10x its U.S. eCommerce Revenue

TikTok has set a new target: 10x growth in U.S. eCommerce merchandise value (GMV). This would bring its 2024 total to $17.5 million – a lofty goal. We examine the drivers & dynamics.

Pro Features

Microsoft Copilot Goes Mobile

Microsoft Copilot has reached its latest milestone: iOS and Android. It’s now available across these ubiquitous mobile operating systems, thus planting itself more securely in the hands and pockets of consumers everywhere. 

When Will a Super App Finally Emerge in the West?
Pro Features

Is YouTube Becoming More Transactional?

YouTube continues to evolve from a place where you discover things to a place where you buy things. It’s becoming a lean-forward medium in addition to a lean-back one. We examine the latest evidence.