Adobe announced yesterday that it will acquire digital marketing and SEO giant Semrush for $1.9 billion. Among other things, this signals the importance of generative engine optimization (GEO), as Adobe looks to integrate content optimization into the creative outputs of its flagship Creative Cloud.
Adobe projects generative AI-powered shopping to grow 520 percent year-over-year. Adobe’s unit of measurement seems to be AI-driven traffic to U.S. retail sites.
Companies from Adobe to Google are starting to peel away AI features from a core product to instead live within discreet – and often paid – apps. Will that work? The question boils down to whether or not consumers are ready to pay for AI en masse.
Adobe’s new features in Photoshop and Illustrator to help users generate textures and images on the fly. We examine the details and go deeper into Adobe’s gen AI strategy.
There’s now another place where you can create TikTok videos: Adobe Express. Creation workflows for the viral app are directly integrated into the ubiquitous design software, the companies announced today.
Adobe Firefly has reached one billion images generated. This comes four months after the tool launched – a pace that is propelled by Firefly’s positioning in the ubiquitous creative cloud.
Adobe has announced that it’s beginning to roll out Firefly to enterprise users. It was previously launched as a standalone tool for creative pros to generate AI-fueled visual assets. But its magic will be in Creative Cloud integrations
Ep. 16 of Localogy’s “This Week in Local” explores Adobe’s rollout of Firefly and Apple’s Pay later. Big AI Move for Creators This week’s first
Adobe has launched Firefly, bringing generative AI to the Creative Cloud. The headline here is Adobe’s ability to scale generative AI by integrating it across the ubiquitous Creative Cloud – from Photoshop to Illustrator.
The creator economy continues to grow. This consists of the emerging crop of individuals and SMBs that create content for marketing purposes or the product itself. We examine the latest evidence for this segment’s growth and evolution.
Adobe’s latest move was this week’s launch of Creative Cloud Express. The mobile and web app is meant to further democratize creative tools by simplifying them for SMBs and solo creators. We examine.
A few announcements and news items caught our eye this week. Here is our quick take on each. Slack Partnership with AWS Seen as Shot
According to a new study, 80% of brands don’t have a long-term mobile strategy. Of that 80%, 32% weren’t well defined, 25% didn’t have a
Brick-and-mortar purchases still dominated consumer spending during the 2015 Thanksgiving weekend. But data released this week shows that e-commerce grew while in-store sales declined compared
Digital media, but more specifically smartphones, have introduced data that help marketers close the loop between digital marketing and sales. These metrics have the power
