Pro Features

Reputation Lands $150M in Growth Funding and $100M ARR

Reputation announced today that it has received a $150 million minority growth investment from Marlin Equity Partners. Coupled with the news is a noteworthy milestone: It has surpassed $100 million in Annual Recurring Revenue.

Out of home

TikTok Jumps into DOOH

One growing media channel continues to be on-prem content streaming. Not necessarily new (erstwhile the domain of DOOH), the sector has begun to advance in new directions. And TikTok is the latest to jump on board.

M&A

Precisely to Acquire Place IQ

Data software provider Precisely announced today that will acquire location intelligence firm PlaceIQ. Precisely is owned by Clearlake Capital Group and TA associates – both private equity firms that continue to make moves in local commerce. We examine dynamics & drivers.

Pro Features

Microsoft ‘Cloud for Retail’ Joins the RaaS Race

Microsoft is joining the RaaS landscape, or at least it will soon. February 1 marks the general availability of Microsoft Cloud for Retail. It’s is all about federating data to inform strategy and optimize operations – everything from inventory to store layouts.

Pro Features

What’s the Opportunity in SMB On-Prem Content Streaming

Atmosphere closed a $100 million Series C funding round this week. The company streams ad-supported, license-free video in various SMB locales including 19,000 bars, restaurants and appointment-based (read: waiting room) offices. We examine.

Advertising

Twitter’s MoPub Sale and the State of Digital Media

Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.

creator economy

The Creator Economy Finishes 2021 Strong

The creator economy keeps rolling. For those unfamiliar, it’s comprised of the online performers, etsy artists and cooking shows of the world. We examine the latest company launches, products and funding rounds to address this opportune segment.

Benchmark Bytes

Benchmark Bytes: Where Do SMBs Need the Most Help?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

conversational commerce

Will Conversational Commerce Collide with Wearables?

Conversational commerce involves messaging apps’ growing role as a vessel for marketing and customer support. Meanwhile, wearables are a rapidly growing form factor for our daily digital interactions. Will the two collide?

Adobe

Adobe Launches Express Lane for SMB Creators

Adobe’s latest move was this week’s launch of Creative Cloud Express. The mobile and web app is meant to further democratize creative tools by simplifying them for SMBs and solo creators. We examine.

Augmented reality

Circle K Signals SMB Immersive Ad Potential

Niantic Sponsorship Platform in Pokémon Go is particularly fitting for QSR and coffee shops to “fuel” players. But the latest activity comes from convenience chain Circle K which we examine in the latest emerging-tech coverage.

Foursquare

Foursquare Mints New Product Lead

Foursquare continues to make executive moves as it further establishes its position as a location data powerhouse. The firm announced this week that it has appointed Oren Teich as its new SVP of product.

YELP reviews
Pro Features

Yelp: Quality Trumps Quantity in SMB Reviews

But new data from Yelp and market research firm Kelton indicate that quality may trump quantity. By quality, we mean depth, length, tone and other attributes that bestow trust in a given review. We examine the survey results and strategic takeaways.

Pro Features

TikTok Continues its eCommerce Conquest

TikTok took another step towards eCommerce this week with its new Seller app. It provides a mobile hub for sellers to run their stores including everything from managing inventory to tracking performance. We examine.