Reputation experience management (RXM) company Reputation announced today that it has received a $150 million minority growth investment from Marlin Equity Partners. Coupled with the news is a noteworthy milestone: Reputation has surpassed $100 million in annual recurring revenue (ARR).
As background, Reputation (formerly Reputation.com) is a leader in the field of reputation management. This entails helping companies track and optimize their digital presence and promotion. As you may guess, this includes social media, ratings/reviews channels, and anywhere customer feedback happens.
Reputation helps companies monitor that activity and act on it. It also provides tools for proactively cultivating customer feedback. For example, its interaction-to-action platform translates vast amounts of feedback data. And its Reputation Score X provides an index and score of brand performance.
Reputation.com Streamlines Brand, Now it’s Just ‘Reputation’
Household Name
All of the above can be used in a few ways, both outward and inward. The former involves amplifying positive customer sentiments in a given company’s marketing. The latter is all about internalizing customer feedback and using it to steer product improvements and operational strategies.
Reputation does all of the above with more than 250 channel partners including Google, Facebook, Salesforce, J.D. Power, Amazon, and Web.com. In other words, Reputation powers the reputation management systems that these companies provide to their brand and SMB customers.
As far as end-users (both direct and through the above channel partners), Reputation is used by thousands of consumer-facing brands. Those include a growing list household names across verticals, including GM, Greystar, Kaiser Permanente, Sutter Health, and AutoNation.
Doubling Down on Growth
Back to the ARR milestone, $100 million is a key mark in SaaS-based businesses as we’ve examined. As it passes that mark, Reputations’s latest funding will help it double down on growth by scaling up resources and operations. The idea is to accelerate the path to $200 million ARR and so on.
Reputation will do this through deploying capital towards product and business development. That includes expanding its customer and channel partner ecosystem, as well as its geographic footprint. Reputation boasts that the latter is already seeing greater than 80 percent YoY growth.
“Our latest round of investment is the largest in our company’s history and will allow Reputation to continue its exponential growth in the CX space, with expanded operations in the EMEA markets and further investment in the platform and our R&D budget, cementing our leadership in the feedback economy,” Reputation CEO Joe Fuca told Localogy Insider. “Reputation’s evolution is a testament to our teams and our customers, and I am humbled to lead our organization in this next phase of growth.”
