The latest development in OpenAI’s advertising saga has emerged. eMarketer reports that it’s pacing well below ad revenue projections. Specifically, the OpenAI is reportedly 90 percent off its mark, as it experiences growing pains in bringing sponsored answers & content to ChatGPT.
OpenAI is just a few months into its ad monetization program and still in early stages of feeling out the right models. This has naturally led to some backlash, or at least distaste from some brand advertisers. Though these growing pains are being felt, it’s likely that OpenAI will figure it out.
The anticipated moment is here: ads in ChatGPT. What do these ads look like? Who are the advertisers signed up for the program so far? And what are strategic drivers and trajectory for OpenAI? We tackle these questions.
OpenAI has finally launched a web browser. Known as Atlas, it seeks to embolden OpenAI as the front door to your connected experiences – positioning already seeded by ChatGPT’s escalating usage. This move aligns with the logic behind AI engines having their own browser and takes the fight to Google.
Is the elevated use of AI engines and their citations offsetting the effects of zero-click search? In other words, organic traffic from Google is declining per the above. But does greater ChatGPT usage – and resulting referrals and traffic – counterbalance those declines.
OpenAI’s latest bar it has set involves its mobile app usage. Specifically, the ChatGPT app derived $28 million in net revenue on iOS and Android in July, according to Appfigures.
AI models using content that belongs to others has been in the news. Most of us have probably heard about Scarlett Johansson’s beef with Open AI,
