Franchise marketing continues to be a double-edged sword. It presents challenges that exceed standard challenges of local marketing & commerce. But when done right, franchise brands have a natural advantage in local markets. This was the topic of a panel at last week’s Street Fight Live event.
Taco Bell experienced some growing pains and oscillations in its AI deployment. This involved a chatbot-style AI agent to take orders drive throughs of 500 trial Taco Bell locations. The results were predictably uneven, embarrassing, and even comical at times.
As the dust – and public outcry – settle from the Cracker Barrel debacle, it’s time to marinate on its dynamics and learnings. Marketing thought leaders throughout the land are doing just that, including our go-to guru – SOCi CMO, Monica Ho. So naturally, we reached out to Monica to get her take.
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: a five-pack on benchmarking and best practices for restaurants, home services, education, beauty, and fitness.
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: optimizing field support for multi-location businesses. This follows playbooks on subjects ranging from multi-location campaign management to QSR loyalty programs.
Tiger Pistol is on a roll. Just one week after launching its playbook on overcoming inflation, today it releases one on campaign management. Specificially, it guides brands to manage cohesive marketing efforts across several channels and geographies, and keep everything rowing in the same direction.
Tiger Pistol today addressed the world of multi-location brands with a new playbook on overcoming inflation. Entitled Overcoming Inflation: A Playbook for Maximizing Franchise Profitability Through Local Advertising, it’s meant to navigate MULO operators through the current macroeconomic headwinds.
As social media evolves and the landscape shifts, questions continue to swirl about what platforms and features perform best. Tiger Pistol ran an experiment to settle the discussion.
Yelp is often known as a company that works with small businesses in their local presence and promotion. But local businesses also include multi-location (MULO) brands. As part of its annual summer feature release, Yelp is specifically accommodating this segment of the local ecosystem.
