Tiger Pistol today addressed the world of multi-location (MULO) brands with a new playbook on overcoming inflation. Entitled Overcoming Inflation: A Playbook for Maximizing Franchise Profitability Through Local Advertising, it’s meant to navigate MULO operators through macroeconomic headwinds.
Specifically, the playbook offers tactical direction to achieve operational efficiency in economically-challenged times. For example, cost-efficient marketing is one way to boost profitability, as businesses can treat this as an opportunity to evolve from traditional to digital and performance-based formats.
This comes at a time when local businesses – including MULO franchisees – are among the entities feeling the greatest pinch from inflation and other economic challenges. In fact, Tiger Pistol reports that nine in ten feel inflationary pressure and four in five have experienced reduced business earnings.
“With inflation continuing to drive up expenses, cost-efficient advertising has become a necessity for franchises,” Tiger Pistol VP of Business Development Sarah Cucchiara told Localogy Insider. “Our playbook shows how franchises can use local digital advertising to keep marketing costs low while increasing profitability and performance. By automating campaigns and utilizing data-driven targeting, franchisees can reach the right audience with minimal waste.”
Highlight Reel
Going deeper into the report’s takeaways, they cover a range of best practices for tighter operations and margin-guided marketing decisions. For example, applying more finely-tuned targeting in paid digital advertising channels can engender cost-efficient campaigns, relative to legacy marketing habits.
Other highlights from the report include:
- Cost-Efficient Campaign Management: Learn how automated local advertising minimizes the time and resources spent on campaign creation, allowing franchisees to focus on their core business.
- Flexible Budgeting Across Platforms: Discover budgeting strategies tailored to each platform, including Facebook, Instagram, TikTok, and Amazon Ads, to reach local audiences without high costs.
- Targeted Local Engagement: Explore advanced targeting options that increase foot traffic and customer loyalty by delivering personalized ads to specific communities.
- Franchisee Empowerment and Transparency: Understand how to support franchisees with user-friendly tools and transparent reporting, building trust and maximizing participation in local marketing efforts.
___
Sizeable Segment
This report follows Tiger Pistol’s recently-launched guide to QSR loyalty programs. And just like we said at the time, today’s release is sort of a public service for local businesses – in this case, MULO franchisees. This is a sizable segment in economic terms so the report could have a meaningful impact.
And the timing is right, as times of economic pressure and constraint can often have a positive impact in forcing local businesses to think differently and adopt new marketing habits. We saw this play out in several past downturns, as well as during the Covid Era. After all, necessity is the mother of invention.
“Our playbook is designed to empower franchisees with practical tools and insights for a challenging economy,” said Cucchiara. “With the right local advertising strategies, franchises can stay competitive, connect with their communities, and turn inflationary challenges into growth opportunities.”
“Our playbook is a roadmap for franchises to navigate inflation’s impact strategically,” Cucchiara continued. “By leveraging local advertising to its fullest potential, franchisees can drive meaningful engagement and maximize every marketing dollar, ensuring both resilience and growth in their communities.”
