What are the top considerations and strategies for franchise-based multi-location brands? A new report from Tiger Pistol tackles this question. Entitled The Franchise Marketing Enablement Playbook, the thought-leadership resource is the latest in Tiger Pistol’s ongoing playbook series.
Franchise marketing continues to be a double-edged sword. It presents challenges that exceed standard challenges of local marketing & commerce. But when done right, franchise brands have a natural advantage in local markets. This was the topic of a panel at last week’s Street Fight Live event.
“Self-employment is great. But not everyone should be self-employed.” The recent Thryv Connect virtual event featured this and other observations on life, business, and success
A few announcements and news items caught our eye this week. Here is our quick take on each. Google Expands Tools to Helps SMBs Survive
Matt Crowell quit his job and sold his car and condo to pour everything he had into his first startup, GetintheLoop, a mobile marketing SaaS
