You’ve likely heard the term ‘conversational commerce.’ This refers to marketing, sales and customer service that happens over messaging channels. This a North Star for Facebook’s Channing Hancock Christensen who we interviewed at Localogy Place.
Leadferno … Last March, when we spoke with Aaron Weiche for a debrief on the process he went through in selling GatherUp to Traject, one
Facebook’s WhatsApp has broken down a stubborn barrier and has finally earned the Indian government’s approval for the apps use as a payments platform. This
Facebook continues to add unifying features to its constellation of messaging apps. This will make it easier for businesses to manage and optimize their conversational-commerce campaigns — including down-market SMBs that Facebook continues to court.
WhatsApp ads are coming! Well actually, they’re already here. But they are expected to be coming again in 2020, only this time, in-app. It was
Insider Interviews is a series that features Q&As with innovators in local commerce. See the full series here. As we examined recently, the act of texting businesses
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft’s recent Build conference; Kik’s recent bot store announcement; and at this week’s F8
