Data fuels local media & commerce. That’s been the case for the entirety of the sector that we all call “local” including search indexes, mapping, and location intelligence. But is it transforming and becoming more dimensional?
The way we pay for things continues to transform. This isn’t a new trend, as smartphone ubiquity was the catalyst for years of ongoing payments disruption. But we’re also seeing new systems develop — the topic of a recent panel at Localogy Place.
Those who follow Yext know that it is on an ongoing quest to answer consumers’ questions directly. Its Answers line of products eschews the common search paradigm of link-based results. We discussed with CDO Christian Ward at Localogy Place.
You’ve likely heard the term ‘conversational commerce.’ This refers to marketing, sales and customer service that happens over messaging channels. This a North Star for Facebook’s Channing Hancock Christensen who we interviewed at Localogy Place.
How is TikTok emerging as not only a cultural phenomenon but an SMB marketing channel? We tackle these questions in an interview with TikTok itself — the topic of this week’s Place Rewind.
How does location data impact the user experience that plays out several steps downstream? And what’s the state of the Art in location intelligence? We tackle these questions in an interview with Gimbal — the topic of this week’s Place Rewind.