Meta has enlisted some of its execs and partners to weigh in on the technology that will shape 2024. Unsurprisingly, the list maps to Meta products. And one of them is WhatsApp. What will be the fate of conversational commerce in 2024?
Microsoft has decided to kill off its legacy AI assistant, Cortana, effective this month. In terms of integration and investment, it will be replaced by Bing Chat, which is based on ChatGPT and lives in several Microsoft products.
David Cancel, one of the legends of B2B software, has announced he is stepping down as CEO of Drift. The co-founder is now Executive Chairman.
Meta Platforms Inc. confirmed this week that it has closed the $1 billion acquisition of customer service startup Kustomer. The deal was first announced in November 2020, but was delayed due to EU regulatory scrutiny. We examine.
Conversational commerce continues to be an opportune format in SMB marketing. For those unfamiliar, it utilizes messaging channels for customer acquisition and support. The thought
Conversational commerce involves messaging apps’ growing role as a vessel for marketing and customer support. Meanwhile, wearables are a rapidly growing form factor for our daily digital interactions. Will the two collide?
You’ve likely heard the term ‘conversational commerce.’ This refers to marketing, sales and customer service that happens over messaging channels. This a North Star for Facebook’s Channing Hancock Christensen who we interviewed at Localogy Place.
Facebook has taken the next step towards democratizing conversational commerce. Its Messenger API for Instagram gives SMBs a one-stop-shop for managing customer interactions across Facebook, Messenger and Instagram. We dive into the details.
The user-engagement platform Overtok has struck a deal to include its tools in cloud-based website developer Wix‘s app store. The partnership aims to help businesses
