Localogy 2021
Video Vault: Pivoting with Agility
When Covid hit, the technology needs of small businesses owners changed almost overnight. Suddenly they needed contactless everything. This was true from ordering products, to
Funding
Video Vault: Defining the M&A Environment
What’s the state of the current M&A and investing environments? To break this down, a panel of investors and M&A advisors at Localogy 2021 batted around the topic. We have video and summarized takeaways.
buy now pay later
Video Vault: The Future of Payments
Fintech is revolutionizing the small business space. From “contactless everything” to small business lending to new purchase financing methodologies, fintech is making life better for
Augmented reality
Video Vault: The Metaverse Meets Main Street
Though metaverse musings often focus on digital domains like networked gaming, it will also apply to the real world. Digital twins will overlay the physical world to evoke relevant and geo-anchored AR. We examined during a Localogy 2021 panel.
conversational commerce
Place Rewind: Facebook Drives Towards ‘Conversational Business’
You’ve likely heard the term ‘conversational commerce.’ This refers to marketing, sales and customer service that happens over messaging channels. This a North Star for Facebook’s Channing Hancock Christensen who we interviewed at Localogy Place.
Place Rewind
Place Rewind: ‘Creative is King’ on TikTok
How is TikTok emerging as not only a cultural phenomenon but an SMB marketing channel? We tackle these questions in an interview with TikTok itself — the topic of this week’s Place Rewind.
Data Scout
Place Rewind: What’s Location Data’s UX Impact?
How does location data impact the user experience that plays out several steps downstream? And what’s the state of the Art in location intelligence? We tackle these questions in an interview with Gimbal — the topic of this week’s Place Rewind.
Pro Features
Video Vault: Breaking Down Aggregation Theory
What is aggregation theory? You may already know the term or have heard it mentioned. Still, it’s one of the most under-exposed phenomena in an otherwise buzzword-happy business environment. We break it down.
Augmented reality
Vimeo Spotlights SMB Resilience
This is the latest in Localogy’s Video Vault series. On an ongoing basis, it examines selected conference talks and other video formats, including embedded video
Augmented reality
Video Vault: How Could AR Improve Team Productivity?
This is the latest in Localogy’s Video Vault series. On an ongoing basis, it examines selected conference talks and video clips, including embedded video and