Generative AI
Meta and Snap Jump on the AI Chat Wagon
Snap and Meta both announced AI-fueled chat features this week. For Meta, that takes place within WhatsApp and Messenger. For Snap, it involves a new chatbot altogether. We dive into both.
conversational commerce
Conversational Commerce Demand Signals Emerge
Conversational commerce continues to be an opportune format in SMB marketing. For those unfamiliar, it utilizes messaging channels for customer acquisition and support. The thought
conversational commerce
Will Conversational Commerce Collide with Wearables?
Conversational commerce involves messaging apps’ growing role as a vessel for marketing and customer support. Meanwhile, wearables are a rapidly growing form factor for our daily digital interactions. Will the two collide?
messaging
How Can Restaurants Use Conversational Commerce?
Conversational Commerce continues to be a growth area in SMB marketing. This utilizes messaging channels for customer acquisition and support. We dive into the latest performance data.
GatherUp
Leadferno Launches Today to Make Business Texting Easy
Back in March, we wrote about Aaron Weiche’s latest venture since selling GatherUp, the company he co-founded with Mike Blumenthal, to Traject in November 2019.
conversational commerce
Facebook Opens the Floodgates for Conversational Commerce
Facebook has taken the next step towards democratizing conversational commerce. Its Messenger API for Instagram gives SMBs a one-stop-shop for managing customer interactions across Facebook, Messenger and Instagram. We dive into the details.
messaging
Reputation Jumps into Messaging
The latest company to join the conversational commerce trend is Reputation (formerly Reputation.com). It launched a new feature this week that makes it easier for its business customers to directly communicate with their customers on various platforms.
BirdEye
Messaging Integration Completes Birdeye’s Google-Driven Marketing Capabilities
Customer experience platform player Birdeye has advanced its Google-based marketing capabilities with a new messaging integration. This integration comes at a good time for Birdeye’s
eCommerce
WhatsApp ‘Carts’ Signal Path to Monetization
Facebook took a step towards making WhatsApp more of an eCommerce play this week by adding “Carts.” This makes it easier for users to “shop” in a traditional eCommerce way, including buying several items. We examine strategic implications.