Foursquare
Foursquare Brings in New Executive to Lead People and Culture Efforts
This week, Foursquare announced that Kit Krugman joined its executive team as the new Senior Vice President, People and Culture. Once best known for inventing
Foursquare
Foursquare Welcomes New Global Head of Product
Foursquare announced a major addition to its C-Suite today, welcoming Wade Wegner as its new SVP. Global Head of Product. Foursquare said in an announcement
Foursquare
Foursquare Upgrades Location Data Accuracy
Location data engine Foursquare recently updated its Geosummarizer model to improve the location accuracy of its point of interest data. Foursquare says this will substantially
Foursquare
Ep. 8 Looks at New SMBs and Back to Office Myths
Episode 8 of Localogy’s “This Week in Local” podcast tackles two data-focused, post-pandemic issues on the minds of Localogy analysts Mike Boland and Charles Laughlin, who co-host
Foursquare
Foursquare Documents the New Hybrid Work Reality
The location data company Foursquare released new data today documenting the extent to which U.S. office workers are trudging back to the offices that so
attribution
Foursquare’s Closed-Loop Attribution Links Atoms and Bits
Foursquare announced a new feature known as Closed Loop Attribution. Nested within its core Attribution product, it offers a holistic picture of which channels produce results.
Foursquare
TikTok Raises its Location-Intelligence Game
There’s no question that TikTok is the latest phenomenon in social media. Extending from that is its positioning as a brand marketing powerhouse. But what about local? It answered that question with a new Foursquare partnership.
Foursquare
Foursquare Launches Tile-Based Location Analytics
Foursquare today is launching Hex Tiles. These are a new way to visualize and contextualize its location data. They unify location signals into color-coded tiles that are overlaid on a map to help visualize patterns that can inform business decisions.
Foursquare
Foursquare Mints New Product Lead
Foursquare continues to make executive moves as it further establishes its position as a location data powerhouse. The firm announced this week that it has appointed Oren Teich as its new SVP of product.
Foursquare
Foursquare Beefs Up Places API
Foursquare continues to add features to its flagship Places API to embolden brands’ and developers’ location-based capabilities. The latest is a new autocomplete endpoint, and we examine strategic takeaways.
Foursquare
Foursquare Revamps and Rebrands its Panel App
Foursquare has revamped and rebranded its longstanding Panel App as “Rewards by Foursquare.” It will let users earn prizes and points for real-world purchases by opting in to share location data.
Foursquare
Foursquare Acquires Unfolded to Buttress Location Data
Foursquare today announced the acquisition of Unfolded for an undisclosed sum. This continues Foursquare’s assembly of its location intelligence platform, as well as ongoing M&A
Foursquare
Foursquare’s Power Play Continues with Relaunched Places and New API
Foursquare is relaunching its Places Database, and introducing a new Places Enterprise API. The former is all about beefing up its core data sets and the latter addresses more complex enterprise data needs. We examine both.
Foursquare
How COVID-19 Changed the Way Consumers Dine Out
The restaurant industry has been hit hard by the pandemic – between lockdowns, social distancing, restrictions around indoor dining, and mandated operating hours, many foodservice
Covid Location Index
Foursquare Data Uncovers Covid-Transmission Insights
Working with Imperial College London, Foursquare found that people aged 20-49 are the most likely to contribute to the virus transmission. This could be a useful finding for the moving-target of epidemiological consensus and public policy.
Foursquare
Four trends from 2020 Holiday Travel that will inform marketing strategies in 2021
Typically the busiest travel period of the year, the holiday season looked a bit different in 2020, with many Americans staying home and avoiding crowded
audience targeting
Foursquare Partners with Kochava for Deeper Audience Data
Foursquare is partnering with the Kochava Collective, the world’s largest independent mobile data marketplace. This will embolden Foursquare’s mission to enhance marketers’ first-party intelligence with real-world location data.
Foursquare
David Shim to Exit Foursquare at the End of the Year
We’ve received word that Foursquare CEO David Shim will depart the company at the end of the year. In a Medium post to announce the
Covid Location Index
Foursquare Tracks TV-Correlated Offline Behavior
Foursquare is back with another foot-traffic study, but with a slightly different spin. It tracked how TV news viewership correlates to real-world behavior. Does your choice of network impact your local shopping? We examine.
Foursquare
Where Does Location Data Live in the Marketing Lifecycle?
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that