email marketing

Yelp Fusion Integrates with Mailchimp

Yelp announced today that it’s coming to an inbox near you. This comes about through a partnership with MailChimp that brings Yelp Fusion into the email marketing mix. We examine the drivers and dynamics for SMB marketing.

Acquisitions

MailChimp Dives into Messaging, Acquires Chatitive

MailChimp has announced it will acquire messaging startup Chatitive for an undisclosed amount. The company helps businesses communicate with their customers via messaging and will correspondingly help MailChimp diversify its SMB offerings.

Data Scout

Millennials: Stop Sending Me Irrelevant Email

It turns out that millennials aren’t as receptive to email marketing as other age groups. This could be concerning for the email marketing world, given that millennials continue to gain influence and purchasing power as they phase into adulthood.

email marketing

What is ‘Keep in Touch’ Marketing?

Levitate is a North Carolina-based software company that just raised $6 million to build out an AI-powered software platform that is being touted as a

email marketing

Is Email Marketing Having a Moment?

Email marketing open rates spiked in March and April, according to recent data from Campaign Monitor. There was a big jump in open rates from

AWeber

Localogy Preview: Dave Stys, AWeber

As a project manager at email marketing platform AWeber, Dave Stys spends every day figuring out how to transform email marketing from a reliable but