email marketing

Yelp Fusion Integrates with Mailchimp

Yelp announced today that it’s coming to an inbox near you. This comes about through a partnership with MailChimp that brings Yelp Fusion into the email marketing mix. We examine the drivers and dynamics for SMB marketing.

e-commerce

E-Commerce Roundup: Shopify, Pinterest & Mailchimp

E-commerce continues to show strong momentum. Even as the world re-opens to retail and other IRL activity, there are several signs that 2020’s e-commerce inflections could sustain into the post-Covid era. We round up the latest evidence.

Acquisitions

MailChimp Dives into Messaging, Acquires Chatitive

MailChimp has announced it will acquire messaging startup Chatitive for an undisclosed amount. The company helps businesses communicate with their customers via messaging and will correspondingly help MailChimp diversify its SMB offerings.