As TikTok continues to feel out its product models and gain its footing among rapid growth, it’s all about experimentation. And its Shoppability efforts are no exception. We examine the latest wins and losses.
The latest shoppability play comes from Roku, bringing us the long-discussed concept of shopping directly on your television (T-commerce). We examine its latest collaboration with Walmart to make it all happen.
Shopify today announced a slate of new offerings for merchants who want to extend beyond websites. This includes some of the alternate and emerging shopping channels (social, video, etc.) as well as a selection of early-adopter formats like NFTs.Â
Though Twitter continues to be embroiled in drama around its future ownership, it still seems to be focused on product development. Its latest feature allows merchants to tease upcoming releases. We examine drivers & dynamics.
Web.com today announced a new eCommerce platform meant to give SMBs a single source to manage online sales as a component of their overall website mix. This represents an ongoing trend to expand web service bundles to all corners of online presence and promotion.Â
Wix has taken its latest step towards eCommerce with a new partnership with Wish. The mobile eCommerce platform lets Wix offer website customers greater reach and distribution for their online stores. We examine drivers & dynamics.
Instagram has expanded its pilot product tagging feature to everyone in the U.S. This lets Instagram users, influencers, and creators tag products in their posts to share credit in any resulting commerce.
Shopify joins the link-in-bio competitive field with its own offering, known as Linkpop. It’s a simple landing page that lets creators and merchants display their wares in a low-friction way. And because it’s Shopify, it’s all about products. We examine.
After Newfold Digital acquired Deluxe’s Australia operations last week, it announces today that it’s acquiring eCommerce player YITH. We examine the strategic drivers & dynamics.
TikTok is out with more shoppable content. Its new integration lets foodie creators link their videos to c so that inspired users can order ingredients on the spot. We examine.
Twitter has become the latest tech player to jump on the shoppability trend with the launch of Twitter Shops. We dive into the dynamics, drivers, and strategic implications.
Though its not alone in the software world for recent market-cap bloodletting, Shopify is seeing considerable declines following its recent Q4 earnings. We examine the what and why.
Shopify is one of the original innovators in the shoppability movement. Now it’s making big bets that visually-rich shopping will become table stakes, and the next big retention hook for online merchants.
Snap’s latest move is “catalog-powered” lenses. These build on its signature AR lens format with a purpose-built format for shopping. Will this accelerate the ongoing “shoppability” trend?
Shopify has sealed a new partnership with Microsoft that lets its merchants to expand their reach. This occurs through Microsoft’s Channel App, letting merchants tap into Microsoft’s Search and Audience networks.
Bolt’s Founder and CEO Ryan Breslow is one of those young tech leaders who share their thinking on, well, everything, via long Twitter threads. So
Digital media continues to get more shoppable. The latest updates have emerged over the past week from YouTube and Pinterest specifically. We examine the drivers & dynamics.
TikTok’s eCommerce efforts took a step forward this week with a new slate of partnerships and integrations. These include Square, Ecwid and PrestaShop among others –giving their respective users direct integrations for TikTok Shopping.
Refundid is an Australian startup that formed last year and launched its product in February. It promises to remove a significant friction point in eCommerce,
The latest development in the world of TikTok monetization is Shopify’s expanded partnership. Shopify merchants can now add a “Shopping” tab on their TikTok profile, among other things. We examine drivers & dynamics.
