Based on a survey of 1,000 U.S. consumers conducted in September, a GoDaddy report signals that recommendations from family, friends, and colleagues are losing their potency, given the greater trust that’s now put in the influencer economy.
The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. Indeed, several predictions called for a dip in non-essential spending this holiday season. The evidence looks good so far, though there’s still time for declines
According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it’s not all good news…
If one were to ask you to name the top five retailers in the world, by revenue, what would you guess? Visual Capitalist recently answered this question and its list crossed our desk, with some surprising and unsurprising results.
When looking at the SMB marketing mix, there are several flavors and formats – some longstanding (local search) and some newer (TikTok). In the former camp is loyalty and rewards programs. This can be everything from punch cards for achievement rewards to apps that help you store and redeem points.
All we seem to hear about in the tech press is ChatGPT… yet there’s still some confusion about how it makes money, and how much it makes. As ChatGPT passes its first birthday, we crunch the numbers.
How is the social media industry positioned today, who’s leading in usage and market share, and what networks have the most momentum? A new Pew survey of U.S. teenagers helps answer some of these questions.
The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. However, there’s still time for declines in the remainder of the holiday shopping season.
.A couple of reports this week from prominent business news sources suggest the world of small business software may be entering a tough period, driven
Most of us who work with small businesses or have closely followed data about SMBs over the years understand what the biggest self-reported negative SMB
Less than 3 months after reaching 4 million paid users, Snapchat+ has crossed the 5-million mark. This validates the potential for paid social subscriptions and offers a lesson in product/market fit.
Conversational AI is all the buzz in tech & media circles. But unlike hype cycles without substance (we’re looking at you metaverse), AI is finding real traction. We examine the evidence.
Though ad-supported media may not die (per our recent analysis) it could certainly slow down in 2023. Data.ai wraps some numbers and projections around this notion which we break down for Localogy Insider readers.
A new survey released this week by LegalZoom shows women taking the lead in launching new U.S. small businesses. This is in spite of challenges
A new study found that among those familiar with the metaverse, 38% are open to integrating restaurants into that experience. As expected, younger consumers –
A new study from the digital marketing platform Scorpion tells us a lot about how different generations view privacy. It also reveals a great deal
A new internal survey from Microsoft Stores of 1,000 small business owners shows how GenZ entrepreneurs’ attitudes towards work, mission, technology, and education differ from
A new study from GoTo (the webinar folks) finds that the new hybrid work culture is straining IT teams. And this is especially true among
Small businesses worldwide are recovering, if in fits and starts, from the body blow delivered by the global pandemic. Facebook’s latest Global State of Small
We’ve been enjoying InMarket’s ongoing series of reports that derive insights from actual retail foot traffic patterns. InMarket does this by collecting its permission-based in-store
