One of the many things being disrupted by AI is the creator economy. And like other sectors vulnerable to that disruption and displacement, the high-level advice is to stop complaining and lean into it. It’s coming either way, so creators – and marketers that utilize them – should figure out ways to leverage it.
Companies from Adobe to Google are starting to peel away AI features from a core product to instead live within discreet – and often paid – apps. Will that work? The question boils down to whether or not consumers are ready to pay for AI en masse.
The creator economy continues to emerge as a subset of the SMB universe. Instagram has recently advanced this segment with its creator marketplace API that lets creators and brands find each other.
Adobe has launched Firefly, bringing generative AI to the Creative Cloud. The headline here is Adobe’s ability to scale generative AI by integrating it across the ubiquitous Creative Cloud – from Photoshop to Illustrator.
The creator economy continues to grow. This consists of the emerging crop of individuals and SMBs that create content for marketing purposes or the product itself. We examine the latest evidence for this segment’s growth and evolution.
TikTok is out with more shoppable content. Its new integration lets foodie creators link their videos to c so that inspired users can order ingredients on the spot. We examine.
Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.
The creator economy keeps rolling. For those unfamiliar, it’s comprised of the online performers, etsy artists and cooking shows of the world. We examine the latest company launches, products and funding rounds to address this opportune segment.
One emerging subsector of the broader SMB SaaS world that Localogy tracks is the creator economy. Not necessarily a new segment, these are the Etsy artists and cooking show upstarts of the world.
