Google Dives Deeper Into EVs
connected cars

Google Dives Deeper Into EVs

Google. It has merged electric vehicles (EVs) with one of the most inherently “local” topics out there: mapping. By combining charging-station location data in Google Maps with real-time car diagnostics, it’s able to be a smart copilot for EV owners suffering from range anxiety.

connected cars

The Next Local Ad Attribution Play: Your Car, Part II

To join our ongoing connected car analysis two news items emerged this week. GM launched an auto-insurance division, utilizing data from its connected cars. And Blackberry partnered with AWS to integrate sensor data in vehicles. We break it down.

attribution

The Next Local Ad Attribution Play: Your Car

You’ve likely heard the saying that the automobile is the next mobile device. This continues to evolve as the device we park in our driveways inherits the role of the one we carry in our pockets. This is already materializing in a new flavor of local ad attribution.