AI
Chrome Lives On, Stoking the AI Browser Wars
Google received some good news in the form of a stay of divestiture for its Chrome browser. Though it still faces punitive and preventative antitrust measures, the biggest bullet has been dodged.
AI
Sendbird Seeks the Sweet Spot for AI Customer Service
Ai-centric enterprise communications company Sendbird this week added to its arsenal with a voice-automation tool. Known as Senbird Voice AI, it’s meant to handle inbound customer service and offload the manual rigor that goes into it. It boasts features like response speed and natural voice interaction.
AI
Google Unlocks AI-Video for SMBs
Google this week added to its rapidly expanding AI arsenal with a set of tools for generating talking-head videos. Use cases include product how-tos, support modules, or spokesperson-based video ads. This update adds avatars and other features to Google’s existing and underexposed Vids tool.
AI
Google AI Mode Goes Global and Local
Google’s AI Mode just took its latest steps forward. And these steps involve both global and local expansion. For the former, it’s available in more countries. And for the latter, its agentic functions are now more capable for typical local search needs, like finding restaurants and booking appointments.
AI
AI-Powered SMBs: A Conversation with Vendasta
Vendasta roared out of the gates today with two interlinked announcements. The first is the launch of its AI Customer Acquisition and Engagement Platform for
AI
Will Reddit Own its Fate in the AI Era?
Reddit continues to elevate itself as an SEO powerhouse and destination for topical – sometimes esoteric – knowledge, including local fare. As it continues to hit key milestones, we’ve watched closely but arguably haven’t given it the ink it deserves. So let’s dive into Reddit and what’s driving it.
AI
vcita: 5 Tips to Navigate AI’s Zero-Click Effect
One of the AI era’s emerging topics – and source of much handwringing in the media sphere – is the technology’s acceleration of zero-click search. vcita weighs in with tips & tactics.
AI
Quantifying the AI Revolution
AI continues its rapid takeover of tech, media, and culture. But how much is it actually being used. We examine the latest analytics.
AI
Yext Reports High Consumer Trust in AI
62 percent of consumers trust AI to help them discover businesses and brands. This surprisingly high figure comes from a new piece of research from Yext. Known as The Rise of AI Search Archetypes, it looks at how consumers are adopting AI and how they trust it to discover, evaluate, and choose brands.
AI
Enterprise AI Strategy: Why ‘Automation’ May Be a Smarter Sell
Rocketlane’s Propel 25 took place recently in Santa Clara, CA. To save time for Localogy Insider readers, we’ve synthesized some of the event’s main takeaways.
AI
Silver Bullets & Slam Dunks: When Does AI ‘Need Not Apply?’
AI is great at some things but not others. And it’s not a silver bullet for everything, as its current hype cycle may have you believe. In fact it can do more harm than good in some situations, according to our research, such as marketing software to SMBs that’s labeled as “AI-powered”
AI
What’s Behind Birdeye’s New Social AI Publishing Agent?
Hyperlocal marketing platform Birdeye last week launched its latest feature: Social AI publishing agent. As the newest component of its BirdAI suite, the feature is meant to automate and customize the end-to-end social media publication process for hyperlocal and multi-location brand marketers.
AI
Yext Research Synthesizes Marketing Insights for the AI Era
Yext on Friday brought together several orbiting functions into what is known as Yext Research. As its name advertises, this is an intelligence engine that feeds its users – including CMOs and SEO practitioners – inputs and variables that help them make informed marketing decisions.
AI
Qualifying the SMB ‘Don’t Say AI’ Principle
Recent Localogy research revealed some SMB apprehension around AI adoption. Does this mean that you should never say “AI” when marketing or selling software to SMBs? The short answer is that “it depends.”
AI
Will AI Elevate or Eviscerate? A Conversation with Evocalize
Meta made big headlines last week by revealing the levels of automation on its ad tech horizon – everything from ad creative to budgeting to campaign management. We talk to Evocalize CEO Matthew Marx about what it all means and who it affects.
AI
What’s Behind Shopify’s New AI Integrations?
Shopify recently launched a batch of AI-powered features to help its merchants beef up their online stores in automated ways. This takes form throughout Shopify’s suite, including an AI generator for creating product images, banner ads, and other visual assets.
AI
Ads in AI Mode : Google Speaks
One looming question in Google’s AI embrace is how it impacts the way it serves ads. Google took steps to answer this question over the past week. We assemble the evidence.
AI
Google AI Mode Has its Oprah Moment
During this week’s I/O keynote. Google brought the transformative AI-centric search paradigm, AI Mode, from open beta (Google Labs) to widescale availability, at least for U.S. users.
AI
The AI Era of Search: A Conversation with SearchMAS
These are transformative times for search, challenging its longstanding dominance as the front door to digital knowledge. But will that disruption displace Google or elevate it? It’s probably a bit of both, but mostly long-run upside according to SearchMAS co-founder Juan Pablo Nieto.
AI
Automating Local SEO: Where AI Can Help and Where It Still Falls Short
Artificial intelligence is rapidly transforming local SEO, automating key tasks that once required much more significant investments of time and expertise. However, AI is not