SMB-Saas powerhouse Thryv has launched a growth marketing engine for Home Services businesses to scale. To achieve this, it inherits Thryv’s latest AI and automation capabilities and packages them up in a set of marketing tools purpose-built for the specific challenges of the home services vertical.
Those inherited capabilities include Thryv’s 3-step growth framework. Steps in the framework are 1. Getting found online (e.g, visibility, SEO). 2. Capturing and converting new customers (e.g., CRM, customer outreach), and 3. Driving repeat business (e.g., reputation management, email marketing).
Applied to home services, this involves automating the vertical’s workflows. We’re talking things like processing leads via input forms, agentic estimates, appointment scheduling, and other automation. Home services pros are often too busy in the field or uninterested in dealing with such manual tasks.
More specifically, the platform includes…
- Enhanced Local Listings: updates business info across 50+ sites and local directories, helping achieve higher rankings on Google™ Search and ChatGPT.
- AI Review Response: provides AI-powered replies to customer reviews, maintaining consistent brand messaging and enhancing brand reputation.
- Automated Follow-Up: helps capture and convert leads by sending customized emails and texts to customers and prospects in seconds.
- AI Content Generator: creates and schedules professional marketing campaigns, automatically sending seasonal reminders, exclusive offers, and maintenance plans designed to drive repeat business and year-round revenue.
- Integrations: connects to tools like ServiceTitan and Jobber, allowing businesses to easily sync with tools they might already use.
Labor to Lumber
Stepping back, one thing driving this product is the challenges faced by home services businesses, says Thryv. Working with 15,000 of them, the company has learned that they increasingly face rising operational expenses and COGS. These endemic costs include everything from labor to lumber.
And the best way to counteract the impact of these rising costs is through economies of scale. That in turn requires growing as a business. So Thryv’s latest offering is meant to do just that, with automated marketing functions that can help home services SMBs ramp up their prospects and projects.
One benefit that Thryv underscores is that these AI-driven marketing functions can achieve agency-like effectiveness… without having to hire an agency. That brings in all of the automated functions noted above, such as writing content, building campaigns, and targeting the right prospects.
Beyond all the standard automation benefits this brings – a value proposition that resonates well among SMBs according to our data – it is particularly well-suited for home services. As a “deskless” SMB vertical, automating all these tasks helps land new business while they’re fullfilling current business.
“Since using Thryv, our online visibility has seen a noticeable boost,” said Tanner McGee, co-owner and CFO of Harco Fence + Deck. “We now show up more consistently across Google, social media, and directory listings. The built-in reputation management tools make it easy to collect and showcase reviews. That’s helped us build trust with new prospects searching for fencing or decking contractors in the Kansas City area.”
